Gruner + Jahr Chooses Brightcove for Online Video Initiatives

Gruner + Jahr Chooses Brightcove for Online Video Initiatives

LONDON, January 22/PRNewswire/ --

- Announcement Marks First Major Media Customer for Brightcove in Germany

Brightcove, the leading Internet TV platform, today announced its first
major media customer in Germany, Gruner + Jahr AG & Co KG, Europe's largest
magazine publisher. The deal provides G+J's media businesses with the ability
to use the Brightcove Internet TV platform to publish and distribute
advertising-supported video through their popular websites.

Delivered as an online service, the Brightcove Internet TV platform is
used by major media companies, consumer marketers, and other organizations to
publish high-quality video on their websites, distribute video across the
Internet and generate revenue through video advertising.

With Brightcove, G+J's brands will expand the news and entertainment
video content available throughout their websites and open the door to new
revenue opportunities with broadband video advertising.

"Brightcove provides the publishing flexibility we need coupled with
powerful advertising capabilities for growing G+J's online video revenues,"
said Oliver Radtke, managing director of operations, G+J Germany.

"Working with G+J, Europe's largest magazine publisher, as our first
customer in Germany is a significant milestone for us as we begin our
expansion in continental Europe," said Jeremy Allaire, chairman and chief
executive officer of Brightcove. "G+J is a leader in developing multiplatform
media brands that embrace the Web as well as print, and we're very excited
they have chosen Brightcove to extend their online properties with video and
drive the growth of Internet TV in Germany."

Already the market-leader in the United States and United Kingdom, the
deal with G+J extends Brightcove's customer base into mainland Europe adding
to the company's portfolio of leading European magazine and newspaper
businesses, which includes Emap, Guardian News & Media, IPC Media, Telegraph
Media Group, and Hachette Filipacchi UK.

About Brightcove

Brightcove is an Internet TV platform that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including A&E Television Networks, CBS
Corporation, Discovery Communications Inc., Dow Jones & Company, Inc., Fox
Entertainment Group, MTV Networks, National Geographic, The New York Times
Company, Showtime Networks, Sony BMG Music Entertainment, Time, Inc., Warner
Music Group, and Washingtonpost.Newsweek Interactive.

In July 2007, Brightcove opened its first international office in London,
UK with a fast-growing customer based that includes British Sky Broadcasting,
Channel 4, Emap, Guardian News & Media, Hachette Filipacchi UK, IPC Media,
Sony BMG UK, Telegraph Media Group, and UKTV.

For more information, visit http://www.brightcove.com

Source: Brightcove

Press Contacts: Stephen Orr, AxiCom (for Brightcove), tel: +44(0)20-8392-4056, e: stephen.orr@axicom.com, e2: brightcove@axicom.com

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