International Committee of the Red Cross and Atlas Agency Sign with Teletrax to Track and Evaluate Television News Footage

International Committee of the Red Cross and Atlas Agency Sign with Teletrax to Track and Evaluate Television News Footage

LONDON, Jan. 15 /PRNewswire-FirstCall/ -- Teletrax, the global broadcast intelligence company, today announced it has signed contracts with two significant European-based organizations -- the International Committee of the Red Cross and the Atlas Agency -- to electronically monitor usage of their news content. Teletrax is a subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK).

The International Committee of the Red Cross (ICRC) is an independent non- profit organization ensuring humanitarian protection and assistance for victims of war and armed violence. The ICRC is using the Teletrax(R) comprehensive suite of broadcast verification services to monitor the actual usage of its news footage relating the help it provides during humanitarian crises, allowing the organization to fine-tune its production and distribution process.

"The nature of our news footage is critical, and it is important that our organization has timely and reliable access to data on where and when our news stories are broadcast," said Florian Westphal, Head of Media Relations at the ICRC. "We need to ensure our news footage is being distributed in the most efficient way possible. Public awareness is crucial to our organization, and the precise data provided by Teletrax allows us to better estimate the public's knowledge of our various actions in an increasingly complex and overcrowded environment."

Atlas, the largest news and distribution agency in Spain, will utilize Teletrax to monitor the actual usage of its own news stories as well the news stories of its clients using the Atlas distribution platform. The organization is the first company in Spain to use the Teletrax service in the news industry.

"The media intelligence provided by Teletrax will enable us to better evaluate subscribers' usage of our news footage, and provide us with valuable information on the most frequent users in domestic markets," said Luis Barros, commercial and operations director at Atlas. "Our customers also gain a unique advantage -- by tracking their news stories, they too receive access to important data on where and when and how their footage airs, allowing them to continually improve and refine their planning processes."

"We are very proud to work with both the ICRC and Atlas, as both of these organizations are responsible for distributing essential information to their respective audiences, whether it is for humanitarian or general news purposes," said Andy Nobbs, president of Teletrax. "We currently work with many high-caliber news organizations around the world, and these new agreements further cement our reputation as the leader in global tracking services for the news industry."

Teletrax offers the only digital video monitoring and content tracking service that provides vital broadcast intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. The company is a joint venture between Royal Philips Electronics of the Netherlands (NYSE:PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (NASDAQ:DMRC).

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of nearly 1,500 channels from more than 50 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada. Teletrax clients include ABC Television Network, Associated Press, BBC, CBS Television, CBS Television Distribution, Disney-ABC Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, United Nations, ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About The International Committee of the Red Cross:

The International Committee of the Red Cross (ICRC) -- (www.icrc.org) is a private humanitarian institution based in Geneva, Switzerland. The community of states has given the ICRC a unique role, based on international humanitarian law, to protect the victims of international and internal armed conflicts and armed violence. Such victims include war wounded, prisoners, internally displaced people and other civilians in need.

The ICRC is part of the International Red Cross and Red Crescent Movement along with the International Federation and 186 National Societies. It is one of the most widely recognized humanitarian organizations in the world, having won three Nobel Peace Prizes in 1917, 1944, and 1963.

About Atlas Agency:

ATLAS (www.atlas-news.com) is a Spanish production and distribution agency of news and reports for television and the Internet. It has over 70 ENG crews within the Spanish territory as well as correspondents and affiliates around the world including Brussels, Paris, London, Rome, New York, Berlin and more. Atlas Broadcast Services also provides live stand-ups and play-outs from 13 SNG trucks placed on breaking news spots. For its television customers, Atlas distributes contents through the Hispasat satellite, whose footprint covers almost all Europe. The material is divided into theme slots, allowing each customer to exclusively access those segments of interest or all of them, via use of a simple satellite antenna and a decoder. Atlas offers both current and archive footages to domestic or international TV channels, commercials agencies and documentary producers.

Atlas Madrid-based headquarter provides correspondents of international TV channels with everything necessary to do their job, ranging from an office, to a computer, video editing programmes, uplinks, as well as Atlas footage from current news stories and archives.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax, a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%- owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; the process of embedding a Teletrax watermark or the watermark itself rendering client content unsuitable for broadcast; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward- looking statements whether as a result of new information, future events or otherwise.

Source: Medialink

CONTACT: Andy Nobbs, President, +44-207-845-7300, anobbs@teletrax.tv; or
Emmanuel Josserand, Marketing Manager, 44-20-7845-7371,
ejosserand@teletrax.tv, both of Teletrax, both for Medialink

Web site:

http://www.medialink.com/
http://www.teletrax.tv/
http://www.icrc.org/
http://www.atlas-news.com/

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