Leading Sensory Branding Company Named Approved Music Supplier for Avendra

Leading Sensory Branding Company Named Approved Music Supplier for Avendra

Prescriptive Music Lands Coveted Vendor Placement; Also Named Music Supplier for Marriott International in Separate Deal

LOS ANGELES, Jan. 15 /PRNewswire/ -- Prescriptive Music, one of the nation's leading music branding and consulting companies, today announced that it has been chosen by Avendra, the hospitality industry's largest procurement services company, as its approved music provider. As part of the deal, Prescriptive Music now becomes the preferred music programmer option for more than 4,500 of the leading hospitality industry clients, including Marriott International (and all their brand properties), Intercontinental Hotels Group, Hyatt Hotels and Resorts, Wyndham Hotels and Resorts, HMS Host and others.

The deal includes a custom, background music system offering, allowing each client to work closely with Prescriptive's music programmers to select what to play and when to play it. The offering is easily integrated into the majority of existing audio architecture and can simultaneously produce different custom content in all areas of the hotel including the lobby, health club, restaurant, pool, meeting spaces and more. Although there are many exciting characteristics of Prescriptive's offering, their current clients appreciate the flexibility of a PC based music system and the simplicity that it offers when it comes to adding and deleting tracks from their play list.

"Avendra's selection of Prescriptive Music further validates our compelling products and services that many of the nation's leading hotels, restaurants and spas have come to rely on," stated Allen Klevens, chief executive officer, Prescriptive Music. "We are thrilled to be selected for this highly coveted position, an opportunity that will now allow us to introduce Prescriptive Music to an even wider audience."

Today's announcement signals the latest milestone in Prescriptive Music's increased stature across the hospitality branding industry, marking eight straight quarters of double digit growth. The selection of Prescriptive Music by Avendra helps cement the company's leadership status of what has become an increasingly competitive space.

"We are very excited about this new relationship. Prescriptive Music's use of music as an innovative branding tool will be greatly valued by our customers," stated Asaf Kahn, director, Strategic Contracting for Avendra. "There are a number of companies working in this category; however, Prescriptive Music clearly has demonstrated a strong leadership position and unmatched commitment to a high quality product and unwavering commitment to customer service."

PM also announced in a separate deal that Marriott International has selected them as their sole custom music programmer across 375 of their hotels throughout the United States and Canada.

"We were looking for a music programmer that could meet the high demand and criteria of the Marriott brand," said Paul Rossi, brand executive, Marriott International. "Prescriptive Music has the ability to not only service hundreds of our locations, but provides a unique product that helps elevate our guests overall experience."

The initial roll out will include Prescriptive's programming throughout Marriott, Renaissance and JW Marriott hotel's "great room" space and continue throughout the majority of each hotel in most instances.

Prescriptive Music, launched in 1999, has carved out a sensory branding niche within the hospitality industry. Providing music consulting, custom-built music delivery systems and private-label CDs to major hotels, restaurants, spas and other related businesses, Prescriptive Music helps its clients distinguish their customer's experience through the power of music. In an age of numerous consumer options, maintaining a competitive edge and differentiated customer proposition is the goal of all businesses. Prescriptive Music helps its clients achieve that goal.

For more information on Prescriptive Music, please visit http://www.rxmusic.com/.

About Avendra

Avendra is North America's leading procurement services company serving hospitality-related industries. Avendra customers gain access to contracts leveraging $2.5 billion of annual purchases, expert advisory services and in-depth purchasing data and analysis. Through Avendra, customers obtain substantial savings on their purchases and other value added services to improve their operations and bottom line results. Formed in 2001, the company is headquartered in Rockville, MD and has regional offices throughout the United States and Canada. For more information, please call toll free, (866) AVENDRA, visit http://www.avendra.com/, or email inquiries to info@avendra.com.

About Prescriptive Music

Prescriptive Music is one of the nation's leading music branding and consulting companies. Headquartered in Los Angeles, California, the company has helped pioneer the increasingly-popular use of 'sensory branding' -- leveraging the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas and retailers to develop personalized music branding systems that help them attract and retain customers. Through innovative private label CDs, state-of-the-art music systems, and music consulting; the company connects brands with consumers on a meaningful and enduring level.

Prescriptive Music has been called upon by some of the most well known hospitality industry leaders, including: Marriott, Four Seasons, Ritz Carlton, Intercontinental Hotels, Harrah's, MGM, Wolfgang Puck Fine Dining Group, Canyon Ranch and Noble House Resorts.

First Call Analyst:
FCMN Contact:

Source: Prescriptive Music

CONTACT: Jonathan Cutler of Verse Strategic Communications,
+1-818-981-3023, jonathan@verseinc.com, for Prescriptive Music

Web site:

http://www.rxmusic.com/
http://www.avendra.com/

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