Nissan Enters Into a Commercial Agreement With ONDAS Media to Bring Satellite Radio to Europe
Nissan Enters Into a Commercial Agreement With ONDAS Media to Bring Satellite Radio to Europe
MADRID, January 15/PRNewswire/ -- ONDAS Media, (ONDAS) the satellite radio company for Europe, today
announced that it has entered into a commercial volume agreement to install
Satellite Radio Receivers in Nissan and Infiniti vehicles across Europe. As a
result of the agreement, it is anticipated that Nissan vehicles buyers will
be among the first European car buyers to be able to receive the diverse
programming that ONDAS will create and distribute.
"Satellite Radio has been hugely successful in the US and we
believe that European consumers will also be attracted to the programming
diversity, continuous coverage and superior sound quality that ONDAS Media is
developing," confirms Larry Haddad, General Manager, Product Strategy and
Planning, Nissan Europe. "Our agreement with ONDAS Media demonstrates our
commitment to bring innovation to Nissan products that enhances the driving
experience."
"The ONDAS partnership team is already in the development
phase for the radios and a significant amount of work has been completed to
date," comments Dave Krueger, COO of ONDAS. "The radios in Nissan vehicles
will be the most advanced in the marketplace and will be capable of receiving
hundreds of channels of audio programming as well as a suite of data
services. This definitive agreement brings ONDAS Media's total number of
pre-sold, factory-installed satellite radios beyond the 1 million mark and is
another milestone in our plan to bring our unique content offering to
European consumers by 2011."
Through its fully integrated, digital satellite transmission
network, ONDAS will broadcast its multi-lingual radio, music, video and data
services directly to European consumers in their automobiles, trucks, homes,
offices and to their mobile and portable devices. It will provide digital
entertainment to 240 million vehicles and up to 600 million European
inhabitants on the move 24 hours a day, 7 days a week through more than 150
channels of proprietary and re-distributed music, sports, news, weather,
traffic and special interest programming in all the key European languages.
The news follows ONDAS' recent announcement that it has issued
an Authorization To Proceed to Space Systems/Loral (SS/L) to enable the
development of its state-of-the-art satellite infrastructure.
About ONDAS
ONDAS MEDIA S.A. (ONDAS), Europe's premier satellite media
company is a pan-European organisation that provides comprehensive digital
services for consumers on the move, headquartered in Madrid. ONDAS focuses on
delivering unparalleled breadth and depth of media content in superior
digital quality to European consumers. With its fully integrated,
state-of-the-art digital satellite transmission network, ONDAS intends to
broadcast its multi-lingual radio, music, video and data services directly to
European consumers in their automobiles, trucks, homes, offices and to their
mobile and portable devices.
ONDAS is scheduled to launch its pan-European subscription-based services
in 2011. In addition to securing further investment and supporting the
necessary regulatory process throughout Europe, ONDAS Media is establishing
strategic partnerships with European OEMs. For further information visit
http://www.ondasmedia.com
About Nissan Europe
Nissan employs around 12,000 people in its European design,
research and development, manufacturing, logistics, and sales and marketing
operations. Last year, the company sold 570,513 vehicles across 40 markets in
Western and Eastern Europe including Russia. In 2006, the company produced a
total of 506,602 vehicles in its Spanish and British plants. Nissan Europe's
head office is based in Rolle, Switzerland.
Source: ONDAS Media
Contact: Mel Betts, Grapevine PR Ltd, +44-1409-211675, +44-7875-085769 (mob), melanie.betts@grapevinepr.com; Contact: Penny Szczepaniak, Corporate Communications, Nissan Europe, +33-1-30-13-57-87
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