EyeWonder Achieves Record Growth in Rich Media and Digital Video Advertising in 2007
EyeWonder Achieves Record Growth in Rich Media and Digital Video Advertising in 2007
Company Triples Impression Volume and More than Doubles Industry Market Share
ATLANTA, Jan. 15 /PRNewswire/ -- EyeWonder, Inc., rich media and digital video advertising's fastest-growing innovator, today announced that in 2007 - for the second year in a row -- it has more than doubled in size in response to increasing worldwide demand for its rich media and digital video advertising solutions. According to Nielson Online AdRelevance, the industry's most comprehensive online advertising intelligence service, EyeWonder tripled its campaign impression volume from 2006 to 2007, and also more than doubled its rich media market share.
"Our consistent and record growth is a direct result of interactive advertisers', agencies' and publishers' overwhelming response to our superior technology, expertise and service," said John Vincent, CEO of EyeWonder. "We always strive to exceed their expectations and are proud to continue providing innovations that enable them to more fully and effectively capitalize on the power of interactive advertising."
In 2007, EyeWonder marked a number of major milestones. The company spearheaded the industry-leading In-Stream 2.0 Research Initiative, designed to exponentially advance current levels of in-stream advertising effectiveness and measurement. EyeWonder also launched the latest version of the Flash-based authoring tool, AdWonder 9.0, together with a strategic partnership with Adobe Systems. New ad formats and features such as InstantWonder, EpicWonder and SocialWonder further enabled the limitless creative and richer results that have become EyeWonder's hallmark. Additionally in 2007, EyeWonder announced that it became the rich media volume leader in the entertainment vertical.
The company also expanded geographically. Last year, EyeWonder opened a new domestic office in Dallas and appointed three new U.S. regional vice presidents to oversee sales growth in their respective regions. The company also expanded its international presence in the UK and Ireland, and acquired Germany-based vendi interactive. All of these additions enable the company to better respond to local, regional, national and international demand for its rich media and video ad products and services.
Since 2005, EyeWonder has experienced more than 140 percent compounded revenue growth, which represents 575 percent total revenue growth - doubling the industry's growth rates.
About EyeWonder, Inc.
EyeWonder, Inc. is rich media's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers results. A recent Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65 percent increase in aided brand awareness and a 34 percent increase in message association, and that EyeWonder leads all other top rich media providers in generating increased lift in three out of four core brand metrics.
EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com/.
First Call Analyst:
FCMN Contact:
Source: EyeWonder, Inc.
CONTACT: Kathleen Zakrzewski, +1-610-934-7563 (office), +1-215-939-5709
(mobile), kathleen@0to5.com, or Cheri La Spada, +1-267-752-0098,
cheri@0to5.com, both of Zer0 to 5ive for EyeWonder, Inc.
Web site: http://www.eyewonder.com/
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