VH1 Classic Releases Original 'Pop-Up Video' Online at VH1Classic.com

VH1 Classic Releases Original 'Pop-Up Video' Online at VH1Classic.com

Online Archive of 'Popped' Videos Joins VH1 Mobile's 'Pop Up Mobile To Go' in Expansion of Popular Music Series

NEW YORK, Dec. 4 /PRNewswire/ -- VH1 Classic, a division of Viacom's (NYSE:VIA)(NYSE:VIA.B), MTV Networks, is bringing back the original "Pop-Up Video" series online at VH1Classic.com. Beginning today, close to 50 "popped" videos from artists including Madonna, Michael Jackson, Culture Club and Whitney Houston are available on demand. Additional videos will be added to the online archives in early January 2008.

Until now, the popular music series, which aired on VH1 from 1996-2002 was not available online and has only rarely been seen on TV since the series ended. Videos included in the initial online launch include:

"Karma Chameleon" by Culture Club
"Girls Just Want to Have Fun" by Cyndi Lauper
"Rio" by Duran Duran
"Never Tear Us Apart" by INXS
"Express Yourself" by Madonna
"Sexual Healing" by Marvin Gaye
"Black or White" by Michael Jackson

The online release of the "Pop-Up Video" archives is VH1's latest effort to extend the series that pairs music videos with trivia and facts about artists and their videos. In September VH1 extended the pop-up franchise on VH1 Mobile with a made-for-mobile version of the series called "Pop Up Mobile to Go." The mobile series, which offers the pop-up treatment to more current artists and videos has seen significant success on VH1 Mobile and has added to the tremendous growth VH1 Mobile has seen in the last few months. Streams on VH1 Mobile in October grew 31% over the prior month and increased 233% versus the same time period last year. New videos from artists including, Beck, Snoop Dogg and Amy Winehouse will launch throughout 2008 on VH1 Mobile's "Pop Up Video To Go," which is available on all mobile carriers.

VH1Classic.com, the online extension of the TV channel dedicated to the classic music and artists of the 60s, 70s, 80s and early 90s re-launched in April 2007. The video library includes thousands of videos from artists ranging from Led Zeppelin and The Sex Pistols, to Madonna and Nirvana, as well as new videos and exclusive performances by Bruce Springsteen, Mick Jagger and AC/DC.

Launched in May 2000, VH1 Classic is a 24-hour network that presents videos, concerts and music specials all day long, featuring the best of rock, soul and pop artists from the 60's, 70's and 80's, including The Beatles, The Stones, Tina Turner, Led Zeppelin, Marvin Gaye, The Who, Stevie Wonder, The Police and many more. Learn more at http://www.vh1classic.com/.

Contact:
Erica Cantwell Sahin/VH1 Luis Defrank
212-846-3683 212-846-7012
erica.cantwell@vh1staff.comluis.defrank@vh1staff.com

Source: VH1

CONTACT: Erica Cantwell, +1-212-846-3683, erica.cantwell@vh1staff.com,
or Luis Defrank, +1-212-846-7012, luis.defrank@vh1staff.com, both of VH1

Web site:

http://www.vh1.com/
http://www.vh1classic.com/

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