Mixaloo Introduces Digital Mix Tapes

Mixaloo Introduces Digital Mix Tapes

Music Fans Can Earn Cash for Creating, Distributing and Selling their own Mixes Across the Web

POUGHKEEPSIE, N.Y., Nov. 13 /PRNewswire/ -- Mixaloo, which enables music fans to create, distribute and sell digital mix tapes across the Web, today announced that its service has left private beta and is now available to the public at www.mixaloo.com.

The traditional mix tape concept represents a powerful form of self- expression and exciting way to discover new music. Mixaloo replicates that experience in bringing the mix tape to the Net generation, rewarding music fans with three simple steps:

-- Mix -- Choose from a selection of more than three million songs to
create the mix, including every major label and thousands of
independent artists.
-- Market -- Distribute the mix with 30-second song samples inside a
widget to any personal Web site such as MySpace, Facebook or Blogger;
or via email directly to friends.
-- Earn -- Receive half the profit from every sale of each digital mix
tape. In addition, collect points from each sale that can be
redeemed for cool stuff like music gear.

Mixaloo utilizes the collective passion, originality and entrepreneurial spirit of music fans to market and sell the songs they love. Each mix is free to create, and users can personalize its appearance by uploading images, adding titles and selecting from different widget formats. After the creator posts the mix on their blog or social networking site, visitors are able to purchase it directly from the widget (either for themselves or as a gift), or "grab" the entire mix and post it on their own personal site with just a few clicks.

"Everyone's favorite songs are closely tied to the experiences and memories they represent, which makes creating and sharing mix tapes such an enjoyable way for people to express themselves," said Mark Stutzman, CEO and co-founder of Mixaloo. "We created Mixaloo to merge that experience with the viral nature of blogs and social networking communities, giving users the added incentive of earning cash for popular mixes. This 'social record store' creates a vast network of personal recommendations to increase sales and visibility for artists of all sizes."

To help users discover new music, Mixaloo provides recommendations of similar artists worth checking out based on their searches. Users can also earn points and continually improve this function by adding their own recommended artists on searches that turn up a limited number of suggestions.

"Leveraging emerging social networks and their ability to aggregate online audiences is crucial to the music labels' ability to grow their digital distribution operations," said Mike McGuire, research vice president of Gartner. "Web-based tools that ease searching for and discovering music online will be crucial; as important will be systems that encourage fans to engage in 'legal' forms of sharing and promoting their favorite bands and artists."

For more information on Mixaloo, visit www.mixaloo.com.

About Mixaloo

Mixaloo rewards music fans for creating, distributing and selling digital mix tapes in the social media environment, offering cash and choice merchandise to mix-makers who successfully market their handiwork. With a simple interface and over three million songs to choose from, including every major label, Mixaloo makes it easy for users to promote their favorite songs and discover new music. The company is based in Poughkeepsie, New York. To start creating digital mix tapes, visit www.mixaloo.com

First Call Analyst:
FCMN Contact:

Source: Mixaloo

CONTACT: Mike Manning of Cohn & Wolfe for Mixaloo, +1-212-798-9787,
Mike_Manning@cohnwolfe.com

Web site: http://www.mixaloo.com/

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