LA Sunset Tan Owners to Launch Nationwide Franchise Following Success of Hit Reality Series

LA Sunset Tan Owners to Launch Nationwide Franchise Following Success of Hit Reality Series

Maloof Family and ReignDeer Entertainment Partners See 'Bronzed Future' Ahead

LOS ANGELES, Nov. 19 /PRNewswire/ -- On the heels of their hit E! reality series, LA Sunset Tan co-owners Devin Haman, Jeff Bozz and ReignDeer Entertainment President, Larry Rudolph today announced the expansion of their Southern California tanning brand into a nationwide franchise. As a part of the multi-platform deal, Haman, Bozz and Rudolph will join forces with the Maloof Family of the Palms Casino Resort in Las Vegas and the Sacramento Kings, to offer; "turn-key" franchise opportunities, an exclusive fashion line and an indoor tanning product package throughout each nationwide business unit.

LA Sunset Tan was initially founded in 2003 by Haman and Bozz, who both began in the Los Angeles real estate market. Over four successful years, they partnered with longtime friend Larry Rudolph and expanded to five more locations throughout L.A. and Orange County, establishing LA Sunset Tan as the definitive place for high-end tanning at an affordable price.

LA Sunset Tan gained national exposure in 2006 when Haman, Bozz and Rudolph together developed a twelve-episode reality series documenting the foibles of the tanning salon industry. The series, "Sunset Tan," quickly emerged as a top-rated hit for the network and brought in myriad franchise requests and business proposals to the Los Angeles salon owners. One such opportunity came in the Fall of 2007, when Rudolph's longtime friend George Maloof and the distinguished Maloof Family, agreed to not only partner with the salon owners for the nationwide franchise, but launch their own multi-million dollar LA Sunset Tan Salon and Spa in the Palms Place Condominium and Hotel Tower in 2008. The final terms of the LA Sunset Tan franchise were finalized in October of 2007, and announced at the Los Angeles Franchise Convention earlier this month.

"LA Sunset Tan has maintained a simple formula since first opening four years ago: offering affordable high-quality tanning in a modernized, upscale setting. With this philosophy, the business has built itself," said LA Sunset Tan co-owner Devin Haman. "We have thrived in this industry by consistently providing premium tanning services to our customers, including our celebrity clientele, and we are astounded and thrilled to have the support of the Maloof Family for this terrific business opportunity."

"As a founding partner in the LA Sunset Tan brand, I am immensely proud to be a part of this major development for our Southern California business, and amazed by the opportunities presented to us by the Maloof Family," said LA Sunset Tan co-owner and ReignDeer Entertainment President, Larry Rudolph. "This is a huge step for our tanning salon enterprise, and I am excited to see the possibilities in a market built for success."

"The means by which the LA Sunset Tan team was able to transform their vision for quality tanning at an affordable cost, into a massive nationwide franchise, commands total confidence and our company's full financial support," said George Maloof, Palms Casino Resort and Maloof Companies. "The Maloof Family has developed a diverse portfolio of successful business ventures over time, and LA Sunset Tan is a perfect fit for our overall philosophy of financial achievement at any level."

MEDIA CONTACTS:
Dru Libby B/W/R Public Relations
(310) 248-6143
dlibby@bwr-la.com

Chloe Ellers B/W/R Public Relations
(310) 248-6162
cellers@bwr-la.com

LA SUNSET TAN FRANCHISE INFORMATION:
Marc Kiekenapp
866-696-8521

First Call Analyst:
FCMN Contact:

Source: B/W/R Public Relations

CONTACT: Dru Libby, +1-310-248-6143, dlibby@bwr-la.com, or Chloe Ellers,
+1-310-248-6162, cellers@bwr-la.com, both of B|W|R Public Relations; or Marc
Kiekenapp, 1-866-696-8521, for LA Sunset Tan

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