'Journey of Seeking Dreams on the Blueberry Bus' Launched in Beijing

'Journey of Seeking Dreams on the Blueberry Bus' Launched in Beijing

Ten 'Blueberry Girls' Collectively Unveiled to Media

SHANGHAI, China, Nov. 27 /Xinhua-PRNewswire/ -- A press conference for "Journey of Seeking Dreams on the Blueberry Bus," a big event organized to help promote "My Blueberry Nights," the first English film directed by Kar Wai Wong, was held at the foot of the Great Wall in Beijing at 1:00 pm on November 21. Kar Wai Wong attended the event personally and talked at great length about his reflections on shooting the film. The producers of the film and representatives of iPart, the sponsor of the event, introduced the background and theme of the Blueberry Girls activity to reporters during the conference.

The producer of "My Blueberry Nights" and iPart, China's largest female SNS community website, joined hands to select ten Blueberry Girls from a nationwide pool of online applications. Those chosen will take part in a one- month tour of ten Chinese cities on the Blueberry Bus. The girls will get a chance to pursue their own happiness and fulfill their dreams during the journey. Every day they will publish travel notes, photos and videos on "iPart" and interact with the site's netizens. Meanwhile, millions of netizens will vote and select their favorite Blueberry Girl through the online ballots.

This news conference is also the first time the winning Blueberry Girls made their collective media debut. "Journey of Seeking Dreams on the Blueberry Bus" was initially intended to reproduce the romantic story of the heroine in "My Blueberry Nights," who travels to different cities to seek her own dream and love, thus giving the ten Blueberry Girls the chance to experience the same love journey as Elizabeth. National TV stations such as Phoenix TV, Oriental TV and CCTV6 will cover the entire Blueberry Journey.

The cooperation between the film distributor and the most popular online community medium is a bold new venture, and breakthrough, for film promotions in China and "Journey of Seeking Dreams on the Blueberry Bus" attracted much media attention since the idea was first publicized.

Kar Wai Wong stated at the conference: "Like a journey, every film gradually forms its own life through all things that happen on the way. I believe there are also many 'Blueberry Girls' in real life and I will be happy to see all the selected "Blueberry Girls" have the courage to seek love like Norah Jones and hope their dreams can be realized at the end of their respective journeys."

Zhang Jiaming, CEO of iPart, said: "Director Wong Kar Wai's cooperation partners are always the leaders of the times and iPart, China's largest female SNS community website, is very honored to have the chance to cooperate with 'My Blueberry Nights'. We decided to recreate the plot of 'My Blueberry Nights' together with Jet Tone Production Company not only to let the ten Blueberry Girls experience Elizabeth's mood in the journey but also to reflect the love dreams of the 10 million residents of iPart. Everyone is encouraged to cast votes to select the Blueberry Girls they like most.

"My Blueberry Nights"
Director: Wong Kar Wai
Screenwriter: Wong Kar Wai and Laurence Bullock
Leading characters: Norah Jones, Jude Law, Rachel Weisz, Tim Roth,
Natalie Portman and Ed Harris

How long before one can find love?

Elizabeth experiences many of life's flavors after her first taste of blueberry pie in Jeremy's coffee shop. Jeremy is there for her during some of the harder moments of her life. The complicated and confusing kiss they share brings yet another sensation to mind. Elizabeth leaves New York and embarks on a journey across the American continent. She goes through big cities and small towns, witnessing all kinds of sights and sounds. At the bar in the Blue City, she encounters a drunk and lonely policeman. In a gambling city in the West, she finds both enthusiasm and disappointment with a rebellious girl who happens to be a high-stakes gambler. When she comes to the final stop of her long journey, she knows she has finally found a restarting point. Although she has come a long way and finds herself still very far from home, she knows there's a coffee shop around the corner where she can write Jeremy a postcard.

"My Blueberry Nights" is directed by Wong Kar Wai, produced by Jet Tone Film Production, Shanghai Film Group and Studio Canal, and stars such great actors and actresses as Norah Jones, David Strathairn, Rachel Weisz and Natalie Portman. "My Blueberry Nights" is a journey to look forward to, the pursuit of love and oneself.

Website: http://blog.ipart.cn/html/action/071101/blueberry_index.php

About iPart

http://www.ipart.cn/ is the biggest SNS dating community website for females in China and has over 10 million registered users in the Chinese mainland, Hong Kong and Taiwan. Its main users are female university students and female whitecollars in big cities across China. Its overall style is fresh and healthy and it has a good brand image, attracting many famous stars and artists. Users can create their own cozy home for seeking love and showing oneself.

http://www.ipart.cn/ was elected one of the 100 strongest high-tech companies in Asia for 2007 by Red Herring, an authoritative magazine, in August and was also elected as one of the candidates for the magazine's global 100 strongest high-tech companies.

The originality of iPart is reported not only by CCTV, BTV, Phoenix TV, Liberation Daily, sina.com, netease.com, TVBS, 800tv.com, ETTV, TTV and China Television Media Ltd., but also by renowned media in America, Japan, Sweden, Singapore, Britain and South Korea, to name but a few.

Introduction to the Activity

"My Blueberry Nights" stars Norah Jones as Elizabeth and is directed by Kar Wai Wong, and the film will be released over the Christmas Period. In the story, following Elizabeth's disappointing love affair, she meets Jeremy, played by Jude Law, who is the manager of a local coffee shop. However, distressed, she decides to travel across the Great West of America, starting a searching journey. She meets many people and many things happen along the way, but in the end she finds the person she loves is waiting for her at the coffee shop.

It was in this vain that Director Kar Wai Wong created the "Blueberry Bus" activity in the hope of having his film shown on the Chinese mainland. For this purpose he cooperated with iPart to give girls nationwide the chance to enter their names for the possibility to take part in a dream searching journey, which will last for 30 days, cover 10 cities and cover some 6,000 km.

A 1,000-character tour plan was written by over 10,000 of the 10 million netizens of iPart on the Chinese mainland as well as in Hong Kong and Taiwan, and ten girls were selected. A big press conference was held at the foot of the Great Wall in Beijing and the girls are now already on their way.

The aim of this activity is to let the ten girls realize their respective dreams. The ten girls have different backgrounds and experiences, which may be the epitome of thousands of young girls' dilemmas and wishes of realizing dreams on the Chinese mainland. There are some 30 million girls nationwide who have similar growth backgrounds and the desire to seek their dreams. Now the "Blueberry Bus" activity is intended to tell girls nationwide that dreams are just in their hands and love requires them to march forward courageously.

Source: iPart

CONTACT: Cecilia Wu, +86-21-5108-3099 x210, or ceciliawu@ipart.cn

Web Site:

http://www.ipart.cn/
http://blog.ipart.cn/html/action/071101/blueberry_index.php

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