Broadcom and RaisingSun Collaborate to Deliver Industry's First Digital TV Solution for China's Television Market

Broadcom and RaisingSun Collaborate to Deliver Industry's First Digital TV Solution for China's Television Market

Combination of Broadcom's Television-on-a-Chip Platform and RaisingSun's iTVware Middleware Provides an All-in-One China Standards Compliant DTV Solution

IRVINE, Calif., Nov. 28 /PRNewswire-FirstCall/ -- Broadcom Corporation (NASDAQ:BRCM), a global leader in semiconductors for wired and wireless communications, today announced a collaboration with RaisingSun Digital Video Technology Company of Shanghai, China, that provides the industry's first complete digital television (DTV) solution for China's television market. Through the combination of Broadcom's television-on-a-chip platform (BCM3560/BCM3563) and RaisingSun's iTVware middleware, TV manufacturers are able to develop complete lines of affordable digital televisions for the Chinese market that support all of China's standards while delivering superior picture, sound and graphics quality. No other solution in the market today provides all-in-one compliance with China's DTV standards.

The Chinese domestic television market currently utilizes different flavors of DTV standards, including its own terrestrial modulation and cable card specifications in support of the country's initiative to convert analog TV services to digital TV services by 2015. With this mandatory transition to digital TV, Broadcom and RaisingSun joined forces; whereby RaisingSun provides the availability of DTV middleware that has been ported onto the popular Broadcom(R) BCM356x series of television-on-a-chip platforms, providing compliance with all China DTV standards. The result of this collaboration enables DTV manufacturers to provide faster time-to-market for China-specific DTV solutions.

"By working with RaisingSun, Broadcom is the first company to provide a highly integrated, yet flexible time-to-market solution for China's DTV market," said Stuart Thomson, Director of Product Marketing for Broadcom's Digital TV line of business. "With RaisingSun's middleware optimized for the Chinese DTV market and our BCM356x series platform, the complete solution eliminates large upfront investments in engineering, field testing and standards compliance testing, enabling Broadcom to be well positioned as the technology and integration provider for China's DTV requirements."

"RaisingSun selected Broadcom's advanced television-on-a-chip solution as our first supported iTVware middleware platform based on the high integration, exceptional video quality, powerful CPU processing and rich functionality that significantly reduces the development cycle," said Peter Zhu, General Manager of RaisingSun. "We look forward to continuing our collaboration with Broadcom to meet the requirements of the Chinese digital TV market."

BCM3560 and BCM3563 Product Information

The Broadcom(R) BCM3560 and BCM3563 highly integrated system-on-a-chip (SoC) television solutions enable manufacturers to develop complete lines of affordable TVs in support of analog, high definition, standard definition, and digital cable television programming that feature superior video, sound and graphics quality. The level of integration and advanced performance achieved with the BCM3560 and BCM3563 are enabling manufacturers to cost effectively transition product lines to affordable high-quality analog/digital televisions in a variety of size and display options.

The "television-on-a-chip" solution integrates video processing functions that enable DTV makers to customize the video output to support multiple television displays, including liquid crystal displays (LCDs), plasma displays, cathode ray tube (CRT) displays and projection technology. This capability, coupled with additional BCM3560 and BCM3563 features, guarantees high-quality picture and sound, and significantly decreases the number of chips required in a TV system, making it more cost effective for manufacturers to build televisions that support both analog and digital reception.

Advanced features in the BCM3560 include picture-in-picture (PIP) capabilities, an advanced 3-D comb Y/C standard separation circuitry, a multi-field de-interlace circuitry, proprietary picture improvement functions, digital and analog video output interfaces and video scalars. The advanced system architecture enables the BCM3560 to reliably acquire, track and demodulate signals in the presence of interference or a wide range of varying multi-path channel conditions that experience the presence of noise.

The BCM3563 is a highly integrated solution that adds full 1080p support and two NTSC/PAL video decoders, with each decoder supported by its own 3D comb filter and motion adaptive de-interlacing capability. The combination of advanced video and audio features and tight integration, ensure high-quality picture and sound while reducing the number of chips and bill-of-materials (BOM) cost required to build full high definition 1080p televisions supporting both analog and digital reception.

iTVware Product Information

With its accumulated technical advantages and innovation in digital video household appliance product design, RaisingSun has developed the first complete middleware platform (iTVware) for digital television applications in China. The iTVware middleware has a comprehensive universal extension interface for wireless multimedia, network multimedia and mature application module requirements, and is currently available for developing DTMB (China terrestrial DTV standard) and digital video broadcast (DVB)-based HDTVs in China and advanced television systems committee (ATSC)-based HDTVs in the U.S. In its third generation, iTVware has been tested by the third parties in the China market and North America.

About Broadcom's Broadband Communications Group

Broadcom offers manufacturers a range of broadband communications and consumer electronics SoC's that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, HD DVD and Blu-ray Disc(TM) players, DVD recorders and personal video recorders.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom(R) products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).

Broadcom is one of the world's largest fabless semiconductor companies, with 2006 revenue of $3.67 billion, and holds over 2,300 U.S. and 1,000 foreign patents, more than 7,100 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video and data.

Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com/.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with BCM356x television-on-a-chip products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for HDTV applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost-effective and timely manner; intellectual property disputes and customer indemnification claims and other types of litigation risk; the quality of our products and any remediation costs; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the effectiveness of our expense and product cost control and reduction efforts; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; the risks and uncertainties associated with our international operations; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Broadcom(R), the pulse logo, Connecting everything(R), and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Blu-ray Disc(TM) is a trademark of the Blu-ray Disc Association. Any other trademarks or trade names mentioned are the property of their respective owners.

Broadcom Trade Press Contact Broadcom Investor Relations Contact
Laura Brandlin T. Peter Andrew
Senior Director, Vice President,
Marketing Communications Corporate Communications
949-926-5108 949-926-5663
lbrandlin@broadcom.comandrewtp@broadcom.com

First Call Analyst:
FCMN Contact:

Photo:

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Source: Broadcom Corporation; BRCM Broadband

CONTACT: trade press, Laura Brandlin, Senior Director, Marketing
Communications, +1-949-926-5108, lbrandlin@broadcom.com, or investors,
T. Peter Andrew, Vice President, Corporate Communications, +1-949-926-5663,
andrewtp@broadcom.com, both of Broadcom Corporation

Web site:

http://www.broadcom.com/

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