Respond2 Launches Online PR Campaign for Dry Cleaners Secret

Respond2 Launches Online PR Campaign for Dry Cleaners Secret

PORTLAND, Ore., Aug. 23 /PRNewswire/ -- Americans spend over $7 billion a year on dry cleaning -- that's a whole lot of hangers and plastic bags gained, and even more of Americans' time and money lost. That's where Dry Cleaner's Secret comes in; its cleaning cloth is specially designed for home use, and can remove odors such as smoke, perspiration and cooking -- all without the hassle of bags and multiple steps. But how could Dry Cleaner's Secret raise awareness of their product while driving more consumers to their site? That when Dry Cleaner's Secret turned to Respond2 (R2) to support a full-scale online PR launch seeded through the blogosphere.

In conjunction with Dry Cleaner's Secret, R2 created a blog featuring dry cleaning news, helpful laundry tips, and facts about what goes into your neighborhood dry cleaner's solvent, and what doesn't go into Dry Cleaner's Secret. R2 also launched Dry Cleaner's Secret's first full-scale campaign aimed at the blogosphere, and with reviews coming in from all sides -- stay-at-home moms to young working professionals (and everybody in between) -- this online PR campaign has been a success from the get-go and all parties are extremely pleased with the results so far, especially consumers.

As more consumers turn to the Internet for product information, Dry Cleaner's Secret is taking the extra step toward customer satisfaction by communicating directly. With their site, which includes useful information about laundry and how-to videos, Dry Cleaner's Secret is hoping to connect with a younger audience looking to save money -- and cut down on harmful chemical use -- with their dry cleaning.

"With the launch of this blog, we are really letting customers know we care about them," said LeAnne Williams, Director of Marketing for Dry, Inc., the makers of Dry Cleaner's Secret. "We want them to be aware of all the new dry cleaning updates and laundry tips so they can make the best decisions when it comes to their clothes."

"Online PR is the way this industry is heading," said Mario Schulzke, Director of New Media for Respond2. "As the blogosphere and online communities continue to evolve, active participation is key for corporate success, and Dry Cleaner's Secret recognizes and embraces that. Their dedication to customer service is unparalleled and will only continue to elevate them above the competition."

The Dry Cleaner's Secret blog can be found at blog.drycleanerssecret.com. Dry, Inc. is based out of Portland, Oregon.

About Respond2 Communications, Inc.

Respond2 Communications, Inc. (R2C) is the largest independently owned full-service direct response television (DRTV) agency. The Company, based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and Production West; media buying agencies Cmedia and Marketing & Media Services (MMSI); and entertainment marketing agency R2 Entertainment. R2C offers clients unparalleled service, support and technology through its major media buying offices, two full television production facilities, state-of-the-art web design and a newly updated broadcast duplication facility. More information about R2C is available at http://www.respond2.com/.

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Source: Respond2 Communications, Inc.

CONTACT: Christina Stewart of Respond2 Communications, +1-971-544-3464

Web site:

http://www.respond2.com/

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