Master Lock(R) smartTOUCH(TM) Garage Door Opener To Be Featured on Popular Home Improvement Show

Master Lock(R) smartTOUCH(TM) Garage Door Opener To Be Featured on Popular Home Improvement Show

First Master Lock(R) smartTOUCH(TM) Product Gains National Media Attention

OAK CREEK, Wis., Aug. 27 /PRNewswire-FirstCall/ -- Master Lock Company, LLC, known for its padlocks and other consumer security products, today announced that the first product in a previously announced partnership with bioMETRX, Inc. (BULLETIN BOARD: BMRX) , a leading developer of consumer finger activated products, will be featured on a nationally-aired home improvement television show. On August 28, 2007, Weekend Makeover will feature a segment highlighting the Master Lock(R) smartTOUCH(TM) Garage Door Opener. The show is set to air at 8 AM EDT on the Women's Entertainment Network.

The segment will feature the convenience and security that the Master Lock(R) smartTOUCH(TM) Garage Door Opener offers to homeowners of all ages. The product is the only universal wireless finger activated garage door switch that recognizes the actual user who then can open and close garage doors without keys or PIN codes. This is the first time that the product has been featured in the media under its new co-branded name.

"The product provides cutting edge technology that is so simple to use and secure, that it can be used by everyone safely and effectively," commented Steve Hedlund, Vice President of Growth & Innovation for Master Lock.

"We are delighted that our innovations have not only been recognized by an industry leader such as Master Lock(R), but the national media, as well," stated Mark Basile, Chief Executive Officer for bioMETRX, Inc. "Together with Master Lock, we are excited to introduce this technology to consumers starting with October availability at Home Depot stores."

About Master Lock

Master Lock is the world's largest manufacturer of padlocks and related security products, providing innovative security solutions for home, automotive, campus, power sports, bike, and storage security needs for consumers and contractors alike. Master Lock is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion.

For more information on Master Lock and its award winning line of consumer security products, please visit http://www.masterlock.com/

About bioMETRX, Inc.

bioMETRX, Inc. designs, develops and markets finger activated products to the consumer market under the common brand name -- smartTOUCH(TM); bioMETRX Technologies, Inc. designs and engineers biometrics-based products for the home security and consumer electronics markets; smartTOUCH Consumer Products, Inc. tests and markets the company's biometrically secured products

For more information on bioMETRX and/or the company's smartTOUCH line of products including the Garage Door Opener, visit the Company website at http://www.biometrx.net/

Safe Harbor Statement: This release may contain certain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release with respect to bioMETRX's business, financial condition or results of operations, as well as matters of timing and the prospective terms of any transaction described are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond bioMETRX's control with respect to market acceptance of their technology and/or products, whether financing will be available, the effect of the application of acquisition accounting policies as well as certain other risk factors which are and may be detailed from time to time in bioMETRX's filings with the Securities and Exchange Commission.

First Call Analyst:
FCMN Contact:

Source: bioMETRX, Inc.

CONTACT: Media Relations, Shep Doniger, CEO of Black Dog Communications
Group, Inc, +1-561-637-5750, sdoniger@bdcginc.com, for Master Lock

Web site:

http://www.biometrx.net/
http://www.masterlock.com/

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