Starz Entertainment Teams Up With AMD to Promote Vongo to Gamers, Heavy Video Users

Starz Entertainment Teams Up With AMD to Promote Vongo to Gamers, Heavy Video Users

Back-to-School Promotion Gives Consumers Purchasing Select AMD Products a Free 30-day Subscription to Movie Download Service

ENGLEWOOD, Colo., Aug. 27 /PRNewswire/ -- Starz Entertainment announced today a co-marketing agreement with Advanced Micro Devices (AMD) to promote Vongo, the Starz Entertainment subscription movie and video download service. The partnership gives consumers who purchase select AMD Processors, Motherboards or ATI Radeon(TM) Graphics one free month of Vongo. Vongo provides unlimited access to more than 2,500 movie and video selections.

The AMD/Vongo promotion is designed for gamers, multimedia enthusiasts and students heading back-to-school. Consumers wanting to upgrade their desktop computers by purchasing an eligible AMD video card and get a free 30-day subscription to Vongo may purchase qualifying products at the following e-tailers and their respective Vongo/Back to School landing pages (listed alphabetically).

mWave (http://www.mwave.com/mwave/amdvongo.hmx),
NewEgg (http://promotions.newegg.com/AMD/080607/index.html), and

Tiger Direct (http://www.tigerdirect.com/applications/campaigns/campaigntemplate.asp?Campai gnID=250).

As part of this limited promotion, consumers will receive a Vongo promotional code in their video card box. After visiting http://www.vongo.com/ and completing a brief registration, users will have 30 days to enjoy free unlimited access to Vongo's subscription service, including its first-run and classic Hollywood films, other movies, anime, music concerts, extreme sports videos, documentaries and more. The 30-day Vongo promotion is a limited supply offer through September 9, 2007 and is only available to new Vongo customers.

"As students are ramping up for back to school, it's essential they have both the right tools to be successful academically and have the right entertainment gear to take a break," said Nelly Frias, AMD's Etail channel marketing manager. "AMD is pleased to work with Starz to provide students and multimedia enthusiasts with a best-of-breed ATI Radeon(TM) graphics card which will enable them to easily access the innovative and media-rich Vongo application."

"By offering a free, 30-day subscription to Vongo with select AMD Processors, Motherboards and ATI Radeon(TM) Graphics , we are further raising Vongo's awareness and driving usage among an audience that is clearly interested in multimedia performance and entertainment applications on the PC," said Joe Cantwell, vice president, advanced services for Starz Entertainment. "Whether it's a student looking to increase their video card or processor performance for a better classroom experience or a gamer seeking to maximize frame rates for the latest online competition, any individual upgrading to one of these AMD products will also benefit from the outstanding online movie and video selection on Vongo."

Cantwell continued, "One reason consumers upgrade to AMD is to increase the quality of their PC performance and overall gaming experience. The gaming community and its enthusiasts are an important target market for Vongo and we are continually working to speak to this audience. Starz brought Vongo direct to the television in January 2007 by using the Xbox 360 as a Windows Media Center Extender, and we offer unique gaming-oriented content on Vongo with series such as Gamer.TV. We look forward to expanding our gaming focus through programming and unique partnerships, such as this one with AMD."

About Vongo

Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and portable devices, Vongo subscribers can also stream their Vongo content onto a TV from the PC for optimal viewing with Windows Media Center Extenders, such as Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center. Vongo is available as a free download for broadband subscribers in the United States, http://www.vongo.com/.

Starz Entertainment is the exclusive subscription television and broadband provider of first-run films from leading Hollywood studios including Walt Disney Pictures, Sony Pictures Entertainment, Overture Films, Revolution Studios, Miramax Films, Touchstone Pictures, Hollywood Pictures, Pixar, TriStar, Screen Gems, Sony Classics and Warren Miller Films. Select first-run theatrical films from The Weinstein Company, IFC and Yari Film Group are also available for subscription television and broadband exclusively on Starz Entertainment services. A vast collection of classic and favorite titles are provided by a wide array of other Hollywood studios.

As one of the largest content aggregators in Hollywood, Starz Entertainment has access to thousands of theatrical films that it makes available on the Starz services and Vongo including The Pursuit of Happyness, Ghost Rider, Gridiron Gang, Scary Movie 4, Pirates of the Caribbean: Dead Man's Chest, The Da Vinci Code, Invincible, Disney and Pixar's Cars, Talladega Nights: The Ballad of Ricky Bobby, and The Illusionist.

About AMD

Advanced Micro Devices is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com/.

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 16.1 million and 28.4 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(R). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ:LCAPA)(NASDAQ:LCAPB).

AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

Contacts:

Eric Becker Bryan Olender
Starz Entertainment Brodeur for Starz Entertainment
(720) 852-4065 (617) 587-2044
eric.becker@starz.combolender@brodeur.com

First Call Analyst:
FCMN Contact:

Source: Starz Entertainment, LLC

CONTACT: Eric Becker of Starz Entertainment, LLC, +1-720-852-4065,
eric.becker@starz.com; or Bryan Olender of Brodeur, +1-617-587-2044,
bolender@brodeur.com, for Starz Entertainment, LLC

Web site: http://www.starz.com/
http://www.amd.com/
http://www.vongo.com/

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