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International Entertainment News

Wednesday, July 11, 2007

Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to Open in Record Number of IMAX(R) Theatres

Warner Bros. Pictures' Harry Potter and the Order of the Phoenix to Open in Record Number of IMAX(R) Theatres

IMAX Audiences to Experience the Film's Final Scenes in IMAX(R) 3D

LOS ANGELES, July 11 /PRNewswire-FirstCall/ -- Warner Bros. Pictures' highly-anticipated next installment of the Harry Potter film series, Harry Potter and the Order of the Phoenix, will cast its spell in IMAX when it opens in a record 126 IMAX(R) theatres worldwide today and throughout the weekend. Strong ticket pre-sales at many IMAX theatres across North America are resulting in sold out shows throughout the opening weekend and some theatres are adding additional shows to accommodate the high demand. The film is also scheduled to open in 17 additional international locations in the coming weeks. Harry Potter and the Order of the Phoenix has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) using IMAX DMR(R) (Digital Re-Mastering) technology.

In addition to being digitally re-mastered into IMAX's 2D format, the film's finale has been digitally converted into An IMAX 3D Experience(R) with IMAX Corporation's live-action 2D to 3D conversion technology. The combination of IMAX's unique theatre geometry and size, multi-channel digital surround sound and IMAX's powerful projector makes IMAX(R) 3D the most immersive cinematic 3D ever created.

"Releasing this Harry Potter film in a record number of North American theaters is a testament to our belief in this movie and the strength of this property," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "Harry Potter and the Order of the Phoenix carries on the tradition of this amazing series and we are thrilled to be able to bring it to theatergoers in both conventional and IMAX theaters - with the special 3D finale."

"This is the largest simultaneous release in IMAX's 40-year history, and we are delighted to reach this milestone with our partners at Warner Bros. Pictures," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "Consumer demand for blockbusters in IMAX has contributed to the growth of the IMAX theatre network, and that growth enables us to share this next exciting installment of the Harry Potter film series with more moviegoers worldwide."

"Harry Potter is truly a global phenomenon, and we are excited to offer to international audiences a new way to experience the series with the finale of Harry Potter and the Order of the Phoenix presented in IMAX 3D," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures.

"We are very excited to offer fans of Harry Potter a chance to get transported directly into Hogwarts to experience the adventures of Harry, Ron and Hermione in a completely unique first-person way," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Through the magic of IMAX and the vision of David Yates and his crew, moviegoers will already feel as is if they are part of the movie, and we are thrilled to treat them to an even more immersive experience with the finale of the film converted into IMAX 3D."

UNITED STATES

Alabama

Birmingham - McWane Center IMAX(xx)
Huntsville - Spacedome IMAX Theatre(xx)

Arizona

Phoenix - AMC Deer Valley 30 IMAX Theatre

California

Cathedral City - Desert IMAX Theatre
Dublin - Regal Hacienda Crossings IMAX
Fresno - Edwards Fresno Stadium 22 & IMAX
Irvine - Edwards Irvine Spectrum IMAX
Los Angeles - The Bridge: Cinema de Lux IMAX Theatre
Los Angeles - Universal CityWalk IMAX Theatre
Ontario - Edwards Ontario Palace IMAX
San Diego - San Diego IMAX at Mira Mesa 18
San Francisco - AMC Loews IMAX Theatre at Metreon
San Jose - Hackworth IMAX Dome Theatre at The Tech Museum of
Innovation(xx)

Colorado

Colorado Springs - Cinemark IMAX Theatre at Cinemark Carefree Circle
Denver - UA Colorado Center IMAX Theatre

Connecticut

Manchester - IMAX Theatre at Showcase Cinemas Buckland Hills

Florida

Fort Lauderdale - Blockbuster IMAX Theater at the Museum of Science &
Discovery
Jacksonville - World Golf Hall of Fame IMAX Theatre(x)
Orlando - Pointe Orlando 20 & IMAX
St. Petersburg - Muvico Baywalk 20 IMAX Theatre
Tampa - Channelside IMAX
West Palm Beach - Parisian 20 and IMAX

Georgia

Atlanta - Regal Mall of Georgia IMAX

Idaho

Boise - Edwards Boise IMAX

Iowa

Cedar Rapids - McLeod/Busse IMAX Theatre Science Station(xx)
Des Moines - Science Centre of Iowa(xx)

Illinois

Batavia - Goodrich Randall 16 & IMAX
Chicago - Navy Pier IMAX Theatre
Lincolnshire - Regal Lincolnshire IMAX
Woodridge - Cinemark IMAX Theatre at Seven Bridges

Indiana

Evansville - IMAX Theatre at Showplace Cinemas East
Indianapolis - ShowPlace 16 IMAX Theatre
Portage - Portage 16 IMAX

Kansas

Olathe - IMAX Theatre at AMC Studio 29

Kentucky

Louisville - IMAX Theatre at Showcase Cinemas Stonybrook

Louisiana

Covington - Holiday Squares IMAX Cinema

Massachusetts

Natick - Comcast IMAX 3D Theater at Jordan's Furniture
Reading - Comcast IMAX 3D Theater at Jordan's Furniture

Michigan

Ann Arbor - Showcase Cinema, Ann Arbor
Dearborn - The Henry Ford IMAX Theatre
Grand Rapids - IMAX Theatre at Celebration! Cinema
Lansing - IMAX Theatre at Celebration! Cinema
Sterling Heights - IMAX Theatre at AMC Forum 30

Minnesota

Apple Valley - Great Clips IMAX Theatre
St. Michael - CineMagic Metropolitan IMAX Theatre

Missouri

St. Louis - Ronnies 20 Cine IMAX

Nevada

Las Vegas - Brenden Theatres and IMAX at the Palms Casino Resort

New Hampshire

Hooksett - CineMagic IMAX Theatre

New Jersey

Atlantic City - IMAX Theatre at Tropicana Casino

New York

Long Island - Leroy R. and Rose W. Grumman IMAX Dome Theater(xx)
New Rochelle - Regal New Roc City IMAX
New York - AMC Loews IMAX Theatre, Lincoln Square
Rochester - Cinemark IMAX Theatre at Tinseltown
West Nyack - IMAX Theatre at Palisades Center
White Plains - City Center: Cinema de Lux IMAX Theatre
Williamsville - Regal Transit Center IMAX

North Carolina

Charlotte - Charlotte Observer IMAX Dome Theatre, Discovery Place(xx)
Raleigh - IMAX Theatre at Exploris

Ohio

Cincinnati - IMAX Theatre at Showcase Cinemas Springdale
Columbus - IMAX Theatre at AMC Easton Town Center 30

Oklahoma

Tulsa - Cinemark IMAX Theatre at The Tulsa

Oregon

Tigard - Portland IMAX at Bridgeport Village 18

Pennsylvania

Harrisburg - Select Medical IMAX Theater at Whitaker Center
Philadelphia - UA King of Prussia IMAX
Pittsburgh - Cinemark at the Galleria at Pittsburgh Mills

South Carolina

Charleston - The Charleston IMAX Theatre at Aquarium Wharf

Tennessee

Nashville - Regal Opry Mills IMAX

Texas

Austin - The Bob Bullock Texas State History Museaum IMAX Theatre
Colleyville - Metro Cinema of Colleyville IMAX Theatre
Dallas - Cinemark IMAX Theatre at Cinemark 17
Fort Worth - Fort Worth Museum Omni Theater(xx)
Houston - Edwards Houston Marq(x)E IMAX
San Antonio - Santikos Palladium IMAX

Utah

Salt Lake City - Cricket IMAX at Jordan Commons

Virginia

Chantilly - Steven F. Udvar-Hazy Center IMAX Theater(x)
Hampton - Riverside 3D IMAX Theater at the Virginia Air & Space Center
Richmond - Science Museum of Virginia's Ethyl IMAX Dome and
Planetarium(xx)
Virginia Beach - The Virginia Aquarium IMAX 3D Theater

Washington

Seattle - Pacific Science Center's Boeing IMAX Theater
Spokane - Riverfront Park IMAX Theatre(x)

Wisconsin

Fitchburg - Star Cinema IMAX

CANADA

Alberta

Calgary - Cineplex Entertainment IMAX Theatre, Paramount Chinook
Edmonton - Cineplex Entertainment IMAX Theatre, SilverCity West Edmonton
Mall

British Columbia

Langley - Cineplex Entertainment IMAX Theatre, Colossus Langley
Richmond - Cineplex Entertainment IMAX Theatre, Riverport

Nova Scotia

Halifax - Empire IMAX Theatre

Ontario

Mississauga - Cineplex Entertainment IMAX Theatre, Coliseum Mississauga
Ottawa - Cineplex Entertainment IMAX Theatre, Odeon Silver City
Toronto - Cineplex Entertainment IMAX Theatre, Scotiabank Theatre Toronto
Woodbridge - Cineplex Entertainment IMAX Theatre, Colossus Woodbridge

Quebec

Montreal - Cineplex Entertainment IMAX Theatre, Paramount Montreal

INTERNATIONAL

Argentina

Buenos Aires - IMAX Center Norte

Australia

Melbourne - The Museum of Victoria IMAX Theatre
Sydney - LG IMAX Theatre Sydney

Czech Republic

Prague - Oskar IMAX

Ecuador

Guayaquil - Malecon 2000 IMAX(x)

England

Bradford - IMAX Cinema at National Media Museum
Birmingham - IMAX Cinema at Millennium Point
London - BFI London IMAX Cinema
Manchester - UCI IMAX Cinema at Printworks

France

Paris - Gaumont Disney Village IMAX

Germany

Berlin - Berlin Cinestar IMAX

Guatemala

Guatemala City - IMAX Pradera Concepcion

Hong Kong

Hong Kong - UA Megabox IMAX Theatre

India

Hyderabad - Prasad IMAX Theatre

Korea

Incheon - CGV IMAX Theatre Incheon
Pusan - CGV IMAX Theatre Seomyon
Seoul - CGV IMAX Theatre Goyangsi - Ilsan
Yongsan - CGV IMAX Theatre Yongsan

Mexico

Cuernavaca - Cinema Diana IMAX Theater
Guadalajara - Cinepolis IMAX Theatre Galerias
Mexicali - IMAX Theatre Sol de Nino
Mexico City - Cinepolis IMAX Theatre Zentrika Santa Fe
Mexico City - Cinepolis IMAX Theatre Universidad
Mexico City - Cinepolis Perisur IMAX Theatre
Monterrey - Cinepolis IMAX Theatre Galerias Valle Oriente
Veracruz - Acuario De Veracruz IMAX

Netherlands

Amsterdam - Pathe IMAX Theatre

Philippines

Manila - IMAX Theatre Manila

Poland

Katowice - Orange IMAX Katowice
Krakow - Orange IMAX Krakow
Lodz - Orange IMAX Lodz
Poznan - Cinema Park IMAX Theatre
Warsaw - Panasonic IMAX Theatre

Russia

Kazan - IMAX Theatre Kazan
Moscow - NESCAFE IMAX Theatre
St. Petersburg - Coca-Cola IMAX Kinostar City

Scotland

Glasgow - Glasgow Science Centre IMAX

South Africa

Durban - Gateway IMAX Theatre(x)
Pretoria - Menlyn IMAX Theatre(x)

Spain

Barakaldo - IMAX Yelmo Cineplex, Megapark
Malaga - IMAX Yelmo Cineplex, Plaza Mayor
Oviedo - IMAX Yelmo Cineplex, Los Prados

Taiwan

Taipei - Samsung IMAX Miramar Cinemas

Thailand

Bangkok - Krungsri IMAX Theatre

Turkey

Ankara - AFM Ankara IMAX
Istanbul - AFM IMAX Istinye Park

United Arab Emirates

Dubai - Gulf Film IMAX Cinema

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, the outcome of the Company's current accounting review, risks arising from potential material weaknesses in internal control over financial reporting, the ability to satisfy the reporting covenant by the amended filing deadlines, the extent and impact of the restatement of our financial statements, the outcome of the appeal of the NASDAQ Staff Determination letter and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.


Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Entertainment Media: Newman & Company, Los
Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors: Integrated
Corporate Relations, Amanda Mullin, (203) 682-8243; Business Media: Sloane &
Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com


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