A&E Television Networks and Visible World Partner to Enable Dynamically Customized Advertising on A&E Network(R) and The History Channel(R)

A&E Television Networks and Visible World Partner to Enable Dynamically Customized Advertising on A&E Network(R) and The History Channel(R)

Deal Further Increases Breadth and Reach of Visible World's Growing Network of Media Partners

NEW YORK, July 23 /PRNewswire/ -- A&E Television Networks (AETN) and Visible World, a leading video advertising technology and services company, today announced a partnership that enables advertisers to dynamically customize and target television ads in real-time across AETN's A&E Network(R) and The History Channel(R) to reflect changing market conditions, audience demographics, and the programming context in which the ad appears.

As the latest addition to the large and growing roster of media companies who have partnered with Visible World, AETN will use the company's technology and services to provide advertisers with a level of dynamic targeting and customization more commonly associated with digital media platforms like the Web. The Visible World solution makes it simple to edit ad content on-the-fly so that the advertising creative automatically updates any time it runs to reflect the real-time context in which it appears, including audience, occasion, or business and market conditions. For media companies, Visible World increases the value of available ad inventory by delivering more targeted, optimized impressions for marketers and brands.

"People used to talk about the death of the 30-second spot, but the reality is that television advertising is getting smarter and more effective every day -- and advertisers recognize this, as we can see from this year's strong upfront ad sales season," said Mel Berning, Executive Vice President, Ad Sales for AETN. "By leveraging Visible World's technology, we can continue to drive great value for our advertisers and provide the best way to deliver a mass message in a targeted way."

"We're pleased to partner with AETN to offer clients a powerful new level of message customization and optimization," said Tara Walpert, president of Visible World. "The addition of A&E and The History Channel to our partner network increases the diversity and depth of content that advertisers can work with to reach a wide variety of demographics and interest groups."

Examples of how clients can use the Visible World capabilities on A&E and the History Channel include:

-- A financial services company might showcase equity products and the
company's high growth performance on days when the market is up, while
switching to security messaging and debt products when there is a
market downturn.

-- A retailer might increase media spend in January to take advantage of
their newfound flexibility to change promotions based on the latest
post-holiday inventory counts. They could possibly incorporate a daily
countdown to increase urgency around products that remain after the
holiday rush.

-- A film studio might highlight historical aspects of a film to programs
with an older audience in early morning while focusing on adventure
for younger audiences in the afternoon.

AETN advertisers can also take control of their own dynamic ad customization through Visible World's IntelliSpot Dashboard, which lets advertisers edit their content on-the-fly to proactively manage a campaign to reflect changing business rules and market conditions, and monitor results in real time. Visible World's end-to-end IntelliSpot solution (logic-driven creative tools, intelligent delivery network, Web-based campaign management tools) is used to enhance the entire advertising cycle, from concept to development to delivery, enabling a more relevant, engaging, and personalized experience for the consumer.

About A&E Television Networks

A&E Television Networks (AETN) is a joint venture of The Hearst Corporation, ABC, Inc. and NBC. AETN is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, magazine publishing, and Web sites to books, music CDs, and home entertainment. A&E Television Networks comprises A&E Network, The History Channel, The Biography Channel, History International, The History Channel en espaqol, Military History Channel, A&E HD, The History Channel HD, Crime & Investigation Network, AETN International, and AETN Consumer Products.

About Visible World

Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. Our integrated IntelliSpot(R) solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World was founded in 2000 by advertising and media veterans and is based in New York, NY. http://www.visibleworld.com/

First Call Analyst:
FCMN Contact:

Source: Visible World

CONTACT: Amy Janzen for Visible World, +1-917-209-6819,
amy@sutherlandgold.com, or Kerri Tarmey of A&E Television Networks,
+1-212-551-1504, Kerri.tarmey@aetn.com

Web site:

http://www.visibleworld.com/

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