Xinhua Finance Media Wins 2007 Best Investment TV Show Award

Xinhua Finance Media Wins 2007 Best Investment TV Show Award

BEIJING, July 23 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, announced that the financial series Fortune China won the 2007 Best Investment TV award at the China TV Innovation Forum, the second consecutive year that the series has won the award in the financial media category. The Fortune China shows, broadcasted in Chinese, focus on financial and investment related information and analysis and include interviews with influential business people.

(Photo: http://www.xinhuafinancemedia.com/uploadedfiles/070723/image01.jpg )

China TV Innovation Forum is an annual event organized by the China TV Innovation Forum Committee, China Radio and TV Broadcast Media Alliance and Dian Sheng Communications Programming Research Center. The 2007 Forum was held in Beijing on June 30, which brought together over 300 industrial leaders from China's TV and advertising world. Ten TV program awards were presented, with other winners this year including the CCTV-10's "Lecture Room" and "Let's Shake It", a dance competition show by the Shanghai satellite channel, Dragon TV.

Xinhua Finance Media CEO Ms Fredy Bush said the award demonstrates Fortune China's significance to the financial market place and further enhances its brand value.

"We are honored that Fortune China has won the award for the second consecutive year," Ms Bush said. "I am delighted to see the continuous enhancement of the program series and the benefits achieved by utilizing financial information from the Xinhua Finance Group. This award is important to our mission of fostering China's financial market development as well as our strategy of targeting China's high net worth demographic who actively invest in the market."

Fortune China produces several daily and weekly shows, all focusing on the financial markets and personal finance; including Fortune Morning, Fortune Guide, Fortune Wireless, Fortune Special Talk, Fortune China Weekly and Fortune Hall of Fame. In the first half of 2007, the Fortune China program series had aired about 700 pieces of financial news from Xinhua Finance during the shows and created an on-screen ticker of Xinhua FTSE Index values to show the current market movement.

In 2006, Fortune China won the "Best Investment TV Show" award jointly presented by the Ministry of Culture, General Administration of Press and Publication of PRC (GAPP), State Administration of Radio, Film, and Television (SARFT) and the Beijing Municipal Government.

XFMedia provides content consulting services to various TV programs, including the Fortune China series, deriving revenue through selling advertising for the programs.

About Xinhua Finance Media Limited

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ .

Xinhua Finance Media is a subsidiary of Xinhua Finance Limited ("XFL"; TSE Mothers: 9399), China's premier financial information and media service provider. XFL owns 36.9% of the equity and 85.4% of the voting rights of XFMedia through its holding of class B common shares, which have ten votes per share. The investing public, the company's China partners, executives and staff own class A common shares in the company with one vote per share. The dual-class common share structure was created to accommodate the regulatory landscape of China's media sector.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," ''confident'' and similar statements. Among other things, expectations about the Chinese advertising markets and quotations from management in this announcement contain forward- looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties are risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law.

For more information:

China
Xinhua Finance Media
Joy Tsang
Tel: +86-21-6113-5999
Email: joy.tsang@xinhuafinancemedia.com

Source: Xinhua Finance Media

CONTACT: Ms. Joy Tsang of XFMedia, +86-21-6113-5999, or
joy.tsang@xinhuafinancemedia.com

web Site:

http://www.xinhuafinancemedia.com/
http://www.xinhuafinancemedia.com/uploadedfiles/070723/image01.jpg

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