ck IN2U Fragrances Ask Aspiring Filmmakers Around the World: 'What Are You IN2?'

ck IN2U Fragrances Ask Aspiring Filmmakers Around the World: 'What Are You IN2?'

Celebrity Judges and Consumers Select Winners That are Into Art, Love, Awareness for Darfur and Post-It Notes

www.whatareyouin2.com

NEW YORK, July 20 /PRNewswire/ -- ck IN2U -- the new fragrances for him and for her from Calvin Klein -- announce the winners of its international short film competition: ck IN2U "What are you IN2?" Film Contest. Viewing a broad array of film entries that ranged from experimental and cinematic to hilarious and seductive, a panel of acclaimed independent film personalities, Mena Suvari, Jennifer Coolidge, Emilio Estevez and Evan Ferrante (producer Across the Hall) and consumers who voted on the ck IN2U website have selected Kyle Connolly from Ottawa, Canada as the grand-prize winner for his film "2@2," a modern, visually poetic narrative of boy meets girl.

The three runners-up include the films "Post-it Girl," about a quirky girl who uses Post-It notes to organize her life and her relationship; "Mad IN2 Art," a collaborative piece by a group of artists who construct and animate rooms they've designed; and "A New Sudan," challenging us not to ignore the situation in Darfur.

"We wanted to give consumers around the world a new way to connect with each other and to offer a voice to aspiring filmmakers, " says Lori Singer, Global VP Marketing for Calvin Klein Fragrances. "It has been fascinating to learn what people are IN2 right now."

Awareness was a theme developed in the short on Darfur and echoed by the celebrity judges. Actress Mena Suvari says "I'm into awareness. Especially when it comes to how we interact with one another and our planet." Actor/Director Emilio Estevez is into "creating a world where a child is as capable of planting a seed and nurturing it into a mature plant, as he or she is at sending an email or text message from their cell phone". And according to actress Jennifer Coolidge, "I believe that the only hope in resurrecting the quality of the films of the past lies in the future of the independent filmmaker."

Winning filmmaker Kyle Connolly said "We wanted to create a visually stunning, cinematic experience. '2@2' is about two people finding each other," said Mr. Connolly. "I am riding on such a high right now; it is an honor to be chosen by the judges and members of the ck IN2U online community."

www.whatareyouin2.com is an online community for people around the world to post films and connect with others who are "IN2" the same things. The contest ran online from April 1st though July 1st. All films from the ck IN2U "What are you IN2?" Film Contest are live on the site.

The grand-prize winner will receive a $10,000 prize. The three runners-up will receive $1,000. Visit www.whatareyouin2.com to see all of the winning films and experience the new ck IN2U fragrances for him and for her, which capture the spontaneous seduction of a generation freed by technology.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, L.A.M.B. by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Phat Farm, Pierre Cardin*, Rimmel, Shania Twain, Stetson, and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visit www.coty.com.

*European license only.

First Call Analyst:
FCMN Contact:

Source: ck IN2U

CONTACT: Ashley Barrett, +1-212-389-7118, or Ashley_Barrett@cotyinc.com;
or Tara Eisenberg, +1-212-389-7109, or Tara_Eisenberg@cotyinc.com, both of
Coty Inc.

Web site:

http://www.coty.com/
http://www.whatareyouin2.com/

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