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Monday, July 23, 2007

MTV Sweethearts Continue to Flex Their Business Muscle

MTV Sweethearts Continue to Flex Their Business Muscle

Vanessa and Angela Simmons' Pastry Footwear Company Introduces New Design ... Fab Cookie Collection Launches on August 15

NEW YORK, July 23 /PRNewswire/ -- MTV "Run's House" darlings Vanessa and Angela Simmons, who launched their wildly successful venture, Pastry Footwear, earlier this year, are continuing to produce colorful, fun footwear for young ladies with the introduction of their second collection, Fab Cookie, which will be available on August 15th. Short for "Fabulous Cookie," the ladies created the line because they feel that "every girl wants to be fabulous."

As the follow-up to the initial Pastry Footwear line (the Cake Collection), Fab Cookie will feature three styles, personally designed by Vanessa and Angela themselves. Retailing at a reasonable $65.00, the collection consists of shoes named White Chocolate Chip (primarily white, with sprinkle design bottom), Peanut Butter (primarily tan with sprinkle design bottom) and Double Chocolate Chip (primarily brown with sprinkle design bottom). National retailers selling Pastry Footwear include Underground Station, Finish Line and Zappos.com.

The Cake Collection paved the way and laid a solid foundation for Pastry Footwear. Initial sales for the line indicated that young women were indeed ready for an athletic-inspired shoe that was feminine; after all, Pastry Footwear is "by girls, for girls." The intelligent, ambitious Vanessa and Angela knew what they'd like, and translated that into stylish, eye-catching shoes.

Viewers of the popular MTV reality show "Run's House" witnessed the beginning of the Pastry Footwear idea on one of the episodes. Vanessa and Angela carefully formulated their idea and took it to their father, Run DMC rap legend/author/entrepreneur Rev. Run, and their uncle, multi-media mogul Russell Simmons, for their input and assistance with turning it into an actual business. Subsequently, life imitated art, and Vanessa and Angela are now busy businesswomen, running their Pastry Footwear company.

The hard-working, focused siblings also have other ventures as well. Senior sister Vanessa just landed a role on the long-running soap opera "The Guiding Light" and baby sister Angela continues to publish her teen magazine, "Angela's Rundown." Both lovely ladies are fashionistas, who are more likely to begin trends than to follow them. Additionally, they'll both appear on the 4th season of MTV's "Run's House," which will premiere in September.

Excited about the introduction of their second Pastry Footwear collection, being two Fab Cookies themselves, Vanessa and Angela Simmons, who have witnessed first-hand some excellent business examples in their own family, are on the fast track to success.

Website: http://www.pastrykicks.com/

Photo:

http://www.ereleases.com/pr/2007-PastryFootwear2.jpg

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.


First Call Analyst:
FCMN Contact:


Source: Pastry Footwear

CONTACT: Mary L. Moore of So Much Moore Communications, +1-973-675-6992,
MryLinda@aol.com, for Pastry Footwear

Web site:

http://www.pastrykicks.com/


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