Swedish Production Company Bringiton Launches New Shopping Game Show 'Big Time Spender' for China Entertainment Television

Swedish Production Company Bringiton Launches New Shopping Game Show 'Big Time Spender' for China Entertainment Television

Super-host Jacky Wu takes you on a $1 million shopping spree

"... first of its kind and one of the largest productions in the history of Mainland China television ..."

BEIJING, July 24 /PRNewswire/ -- At a press conference held at the Beijing Ritz Carlton, China Entertainment Television ("CETV") and Swedish production company Bringiton announced the kick-off of the super prize shopping game show "Big Time Spender", which also coincided with the roll-out of the nationwide recruitment for contestants in the show. The event, hosted by super-host Jacky Wu and CETV's own Bin Yang, was attended by management representatives from CETV, Bringiton, and Starup Investments, along with artists Pace Wu and Eric Suen, as along with representatives from over 100 domestic Mainland China and International media and press agencies. This marks the first project sold by a Western European production company to CETV.

Shop Across China -- The Prize ... $1 million

The heavyweight "Big Time Spender" is a smart shopping game series produced by CETV and Bringiton, and takes place across 12 distinct and unique Chinese cities including Dalian, Beijing, Chengdu, Xian, Shanghai, Hangzhou, Xiamen, Kunming, Guangzhou, Shenzhen, Haikou, and Hong Kong. The 32 contestants are provided with predetermined budgets, and are tasked with completing various shopping challenges within set time limits, each challenge increasing in difficulty through each round. The show is unique in that it combines the elements of an entertaining game show, with the unique sights and surroundings of each location city. The competition through the various rounds require contestants to have aesthetic judgment and price sense, along with familiarity of consumer brands, the cultures and customs of different Chinese cities. It is not simply a question of spending money while shopping; rather contestants are challenged on strategy and team spirit, all while under varying constraints of time and money, as well as physical and mental factors.

The winners in each episode will be able to take home everything they have shopped and won in the competition for that round, and can progress to the next stage to be one step closer to the final round to be held in Hong Kong. Here, the finalists will compete for and have the opportunity to win fabulous prizes amounting to HK$1 million in value. Audiences and viewers at home will also have their chance to participate in the show, where they will have the opportunity to win prizes in lucky draws - further details will be revealed once the show is launched. Simply put, "Big Time Spender" is a show that will combine all the crazy and fun elements of shopping, with a big prize for the winners.

Nationwide Recruitment for "Big Time Spender"

Recruitment for contestants from all across China has begun. Those who believe they have the unique characteristics, shopping intelligence, price judgment, and are physically and mentally fit and brave enough to test their skills on-screen may have a chance to become one of the shows' super-shoppers. Simply enroll at the "Big Time Spender" channel on the CETV website http://www.cetv.com/bts/, or at the entertainment pages of http://sina.com.cn/ and http://tianya.cn/. Application forms are also available at the Guangan Lianhua Commercial Store in Beijing, Kuai Ke convenient stores in Shanghai, and 7-Eleven stores in Guangzhou and Shenzhen.

Hosted by super-host Jacky Wu and the loveable Bin Yang

"Big Time Spender" will be co-hosted by the "King of Entertainment", Jacky Wu and CETV's own Bin Yang. With over 20 years in the business, Jacky is renowned for his humorous, smart and quick-witted response, which has won him many accolades across Greater China. Bin Yang, one of the most longest-serving and also most popular hosts at CETV, has got shopping know-how, whether for top-notch brands or cool and funky items at the roadside flea market. The two prominent hosts will be partnering up for the first time in "Big Time Spender" much to the delight of viewers.

The judging panel for the show will consist of a whole host of celebrities including, among others, Tao Ching-Ying (top talk-show and game-show host from Taiwan), Regine Li (nicknamed the "Shopping Queen of Taiwan"), Lou Zhi-Xian, Richie Jen, Leo Ku, Ju Ying, Kristy Yeung and Eric Suen. The judges, all leading artists and entertainers from Mainland China, Taiwan and Hong Kong, will be making incisive comments on the performance of the contestants in each episode, while sharing with audiences their own insights and philosophies on shopping.

With fierce competition among contestants, top class hosts, a glittering panel of judges, fantastic locations and fabulous prizes, "Big Time Spender" is set to become a one-of-kind stellar show.

"Big Time Spender" is the first of its kind and one of the largest productions in the history of entertainment productions in the history of Mainland China television. It also marks the first cooperation between CETV and Bringiton, a partnership that was made possible through Starup Investments, which played a vital role in aligning and matching up the creative, production and marketing resources between CETV and Bringiton.

For further information and activities, visit CETV website at http://www.cetv.com/.

About China Entertainment Television (CETV)

CETV is a leading 24-hour Mandarin general entertainment channel providing the latest Asian and International entertainment programming, as well as bringing pioneering and innovative original productions to Mainland China audiences. In 2001, the channel was the first foreign satellite television channel granted landing rights in Guangdong's cable networks and has secured nationwide distribution via the Central Platform, covering hotels and foreign apartment compounds. CETV is a subsidiary of the TOM Group, an associate company of Hutchison Whampoa Limited. Read more at http://www.cetv.com/

About Bringiton

Bringiton is a Swedish company whose activities focus on creating premium intellectual property and subsequent business models for multi-media properties. These "properties" are commonly referred to as "Formats" and are sold to leading broadcasters. Our media properties can be experienced not only through television but also through other media delivery channels (platforms) including mobile, radio, Internet, gaming and print. Read more at http://www.bringiton.se/

About STARUP INVESTMENTS

STARUP is a Sino-Franco joint venture formed in 2004. Committed to fostering economic and cultural exchanges between the East and the West, it provides advisory and consulting services for foreign companies interested in investing and setting up commercial activities in China. Read more at: http://www.starupchina.com/

First Call Analyst:
FCMN Contact:

Source: Bringiton

CONTACT: Colly Fang, Senior Manager, Marketing & Communications of China
Entertainment Television, +86 [20] 3887 1113, ext. 5011,
mobile, +86 135 0240 3504, fax, +86 [20] 3887 1676, colly.fang@cetv.com; or
Carrie Simons of B-W-R Public Relations, +1-310-248-6104,
csimons@bwr-la.com, for Bringiton; or Rose Zhang, Associate of Starup
Investments Ltd, +86 [755] 8616 0130, mobile, +86 138 2361 7416,
fax, +86 [755] 8616 0130, rosezhang@starupchina.com

Web site:

http://www.bringiton.se/
http://www.starupchina.com/
http://www.cetv.com/

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