Sports Memorabilia Auction Gets Major Hollywood Treatment

Sports Memorabilia Auction Gets Major Hollywood Treatment

Memory Lane Inc., teams up with HBO's Award Winning Show 'Entourage' for a scene in the upcoming July 22nd episode

TUSTIN, Calif., July 11 /PRNewswire/ -- The world of sports memorabilia auctions gets its moment in the spotlight on July 22nd when episode 6 of HBO's popular series "Entourage" airs. Sharing that moment in the spotlight is Memory Lane Inc., one of the leading auction houses in the sports memorabilia marketplace.

In this episode, a couple of the show's main characters are pursuing some sports memorabilia from their boyhood hero and decide to attend a live auction offering some of the items they're looking for. The auction is being hosted by Memory Lane Inc., with a number of the company's staff members being used in the scene as featured extras.

"The show gives exposure to collecting sports memorabilia in an auction setting format, thereby giving glitz, glamour and mass exposure to the activity of participating in auctions," said Memory Lane's Roger Cameron.

Cameron said the show's scene is a very realistic portrayal of how a live auction is conducted, featuring a registration area, a phone bank for incoming bids, a podium for the auctioneer, assistants holding up items, audience members using their bidding paddles and much more.

While Cameron can't disclose too many other specifics about the episode, he would say, "The ending is great!"

For more information on Memory Lane about its upcoming sports memorabilia auctions, visit http://www.memorylaneinc.com/ or call (877) 606-5263.

First Call Analyst:
FCMN Contact:

Source: Memory Lane Inc.

CONTACT: Memory Lane Inc., 1-877-606-5263

Web site:

http://www.memorylaneinc.com/

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