The Second Annual 'ck IN2U Music Lounge' Presented by Blender Magazine Returns to the Hard Rock Hotel Chicago During Lollapalooza 2007

The Second Annual 'ck IN2U Music Lounge' Presented by Blender Magazine Returns to the Hard Rock Hotel Chicago During Lollapalooza 2007

Live Like a Rock Star All Day, All Night

NEW YORK, July 11 /PRNewswire/ -- The BMF Media Group, in association with Hard Rock Hotel Chicago and title sponsor ck IN2U fragrances present the second annual Music Lounge in Chicago during the Lollapalooza Festival, August 3-5, 2007. The ck IN2U Music Lounge is a three-day "VIP + Artist retreat" broken down into three unique environments: The Music Lounge, Media Outpost and the iconic "Blender Sessions" - offering everything from daytime lounging and celebrity gifting to exclusive after-parties.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20070711/NYW116LOGO )

The Music Lounge

The ck IN2U Music Lounge serves as a home base for artists, talent, celebrities and guests. By day, guests will be able to enjoy VIP amenities including full service bar, catering by China Grill, internet/email access, tattoo parlor, spa treatments and gifting. By night, the ck IN2U Music Lounge features live DJ and acoustic performances.

Media Outpost

Partnering with Sirius Satellite Radio and IMF (International Music Feed), the lounge will also serve as a media outpost to conduct live interviews with artists, live remotes and capture original content. We invite media and artists to take advantage of this special facility as a base station for interviews.

BLENDER SESSIONS in the Music Lounge

Each night, The Music Lounge will host an exclusive BLENDER SESSIONS for celebrities, musicians and music industry VIPs. The night will include BLENDER live performances by buzz artists and bands, as well as celebrity DJs, a packed dance floor and guest appearances. Doors open at Hard Rock Hotel Chicago's Fender Ballroom each night at 10 p.m.

Last year's Music Lounge featured performances by Mute Math, Sa-Ra, and special DJ sets by Mix Master Mike, Kill Hannah, Pete Wentz, and Panic! At the Disco. At the 2006 ck one Music Lounge, guests in the likes of Gnarls Barkley and 30 Seconds to Mars were treated to the complimentary perks, played video games as well as pinball machines, and received free tattoos.

Sponsors of the Music Lounge include: ck IN2U fragrances, Hard Rock Hotels International, Blender Magazine, Metromix, Sirius, IMF, CHINA GRILL, Red Bull, Cafe Bustelo, TLC Show "LA INK," Rhoto V, K-Y Brand, and Calvin Klein Underwear.

For more information visit www.themusiclounge.net.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070711/NYW116LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: ck IN2U

CONTACT: Mary Kaye Daniels, +1-212-901-3938,
marykaye.daniels@bwr-ny.com, cell, +1-310-435-1620, or Joanna Kelsey, +1-212-
901-3943, joanna.kelsey@bwr-ny.com, cell, +1-914-262-8944, both for ck IN2U
Music Lounge

Web site:

http://www.themusiclounge.net/

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