Groove Mobile Will Report Global Mobile Music Sales Data to Nielsen SoundScan

Groove Mobile Will Report Global Mobile Music Sales Data to Nielsen SoundScan

Service Further Validates Mobile Music by Quantifying Sales Driven by Mobile Downloads

BEDFORD, Mass., July 11 /PRNewswire/ -- Groove Mobile, the world's leading mobile music service provider, announced today that it will report global sales of mobile music downloads to Nielsen SoundScan. Effective July 10, Nielsen SoundScan, the sales source for the Billboard music charts, will include Groove's mobile music purchase data in reporting comprehensive sales of the world's key mass merchants and non-traditional outlets. The inclusion of Groove Mobile data will complement Nielsen SoundScan's reporting of the mobile marketplace and its impact on global music sales.

With this agreement, Groove Mobile will report sales of all music tracks to Nielsen SoundScan on a global basis in all the countries the company operates in and for any new deployments moving forward. This includes weekly music sales from its carrier business including Sprint in the U.S., 3 UK, Bell in Canada and also full track downloads from its recently announced off-portal service with Vodafone UK.

"We are excited to take this big step forward with Nielsen in complementing its sales data as a viable market indicator for the music industry around the globe," said Adam Sexton, Chief Marketing Officer, Groove Mobile. "This agreement has large scale implications for the music industry. Reporting all sales of artists' music, including downloads via mobile phones, more accurately defines the success of those who have gained significant traction with consumers via their wireless phones."

"This global agreement with Groove Mobile will assist us as we expand into new territories and contribute to Nielsen's comprehensive global view of digital music sales through both PC's and mobile devices," said Chris Muratore, VP Retail Relations & Research Services, Nielsen Entertainment.

Groove Mobile is the leading U.K. mobile music platform powering the U.K.'s top rated 3MusicStore and also launched the first mobile music services in the US, Sprint's Music Store. With its easy to use text-trigger service that makes it easy for mobile users to access music, Groove Mobile continues to drive the digital music business forward.

Worldwide digital music sales marked two billion USD sales according to the International Federation of the Phonographic Industry (IFPI)'s Digital Music Report 2007.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers 3UK, the UK's top rated mobile music service and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering Tell-a-Friend feature. Groove Mobile's direct download service is available in the US, Canada, the UK, Europe, and Australasia and provides access to music from all the major labels and the top independent labels and distributors. www.groovemobile.com.

About Nielsen SoundScan

Nielsen SoundScan is the source authority for retail music sales information, aggregating sales data from more than 20,000 retailer locations in the U.S., accounting for more than 20 million sales transactions per week, representing more than 90% of retail music product sales in the U.S. The weekly Billboard Magazine music charts are based on Nielsen SoundScan information.

Nielsen SoundScan International, a service of Nielsen Entertainment, is the source for digital music sales information tracking digital music sales both through personal computers and mobile devices from 19 countries and a sister service of Nielsen SoundScan.

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Contact:
Michelle Rudolph
mPRm Public Relations
323-933-3399
mrudolph@mprm.com

Source: Groove Mobile

CONTACT: Michelle Rudolph of mPRm Public Relations, +1-323-933-3399,
mrudolph@mprm.com, for Groove Mobile

Web site:

http://www.groovemobile.com/
http://www.nielsen.com/

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