Paramount Classics Establishes 'Arctic Fund'

Paramount Classics Establishes 'Arctic Fund'

Four organizations to receive proceeds from ARCTIC TALE

HOLLYWOOD, Calif., July 11 /PRNewswire-USNewswire/ -- Paramount Classics has established the "Arctic Fund" to coincide with the release of their film, ARCTIC TALE, on July 25. Four groups working to protect the Arctic and its inhabitants -- The National Geographic Polar Fund, World Wildlife Fund, National Wildlife Federation and Wildlife Conservation Society -- will receive equal shares from a percentage of the lifetime domestic box office revenue.

From National Geographic Films, the people that brought you MARCH OF THE PENGUINS and Paramount Classics, the studio that brought you AN INCONVENIENT TRUTH, ARCTIC TALE is an epic wildlife adventure that explores the vast world of the Great North. The movie tells the story of a walrus pup and a polar bear cub on their life's journey from birth to adolescence to maturity and parenthood in the frozen Arctic wilderness. Once an almost perpetual winter wonderland, the walrus and the polar bear are losing their beautiful icebound world as it melts from underneath them. Queen Latifah is the Storyteller of "Arctic Tale," and the movie features music from Ben Harper, Brian Wilson, Aimee Mann and The Shins.

"By releasing this film, we hope to educate children and their families to raise awareness about the issues facing our planet," said John Lesher, President of Paramount Classics. "These four organizations are at the forefront of this cause and we are proud to support them."

The National Geographic Polar Fund -- National Geographic Mission Programs has created the Polar Fund to support research, conservation and education projects. Those programs are designed to foster greater awareness around polar and climate science, including climate, sea ice and hydrology, terrestrial and marine habitats and species, as well as human systems, and will span both poles. The National Geographic Polar Fund builds on National Geographic's strengths of 117 years supporting global scientific fieldwork and many of the first polar expeditions. As National Geographic works to inspire people to care about the planet, understanding the conditions at the poles is critical to our collective future.

World Wildlife Fund -- For more than 45 years, World Wildlife Fund (WWF) has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

National Wildlife Federation -- The largest conservation organization in the U.S, National Wildlife Federation is inspiring Americans to protect wildlife for our children's future. NWF unites individuals from diverse backgrounds through a grassroots network of 4 million members, supporters and volunteers. NWF's programs educate and inspire people from all walks of life to conserve wildlife and wildlife habitat. NWF focuses its conservation work in three major areas that will have the biggest impact on the future of America's wildlife: confronting global warming and seeking solutions to this major threat to the nation's wildlife; protecting and restoring wildlife habitat and connecting people to nature.

The Wildlife Conservation Society -- Since 1895, the Wildlife Conservation Society (WCS) has worked to save wildlife and wild lands around the globe. Today WCS has field staff at work in over 60 nations, protecting many of the last wild places left on our planet. To bring the mission home, the Bronx Zoo based WCS is distinguished as the only global conservation organization that also operates the world's largest system of urban wildlife parks, educating more than 4 million zoo and aquarium visitors each year about the importance of wildlife conservation.

About Paramount Classics

Paramount Classics is the specialty film division of Paramount Pictures Corporation, (PPC), a unit of Viacom (NYSE:VIA)(NYSE:VIA.B). PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group, which includes Paramount Pictures, DreamWorks SKG, Paramount Vantage, and Paramount Classics. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Digital Media Group, Paramount Studios and Worldwide Television Distribution.

Contact: Alison Lehrer
(323) 956-8790
alison.lehrer@paramountvantage.com

First Call Analyst:
FCMN Contact:

Source: Paramount Classics

CONTACT: Alison Lehrer for Paramount Classics, +1-323-956-8790,
alison.lehrer@paramountvantage.com

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