NCircle Entertainment Inks DVD and Digital Download Agreement With Word World, LLC

NCircle Entertainment Inks DVD and Digital Download Agreement With Word World, LLC

NCircle Spells Out Word World's Exciting Future in the North American Home Entertainment Market

BONITA SPRINGS, Fla., July 12 /PRNewswire/ -- NCircle Entertainment today announced a multi-year North American content distribution deal with Word World, LLC. Per the terms of the agreement, NCircle has obtained rights to become the exclusive home entertainment distributor for the 3D CGI animated children's series "Word World," which will begin airing both on PBS KIDS(R) and on TVO (Canada) starting September 3rd.

"The agreement with Word World, LLC is another leap forward as we expand our position in the children's home entertainment industry through content that presents itself in a unique, educational and interactive way," stated Debbie Ries, Senior Vice President and General Manager. "By attaching meaning to words through images, 'Word World' helps children discover fundamental word structure in a highly visual and spontaneous way. In this series, words come alive, words save the day, and words become a child's best friend, all in breathtaking 3D animation."

Word World is partially funded by the U.S. Department of Education as part of the Ready To Learn Partnership literacy initiative. Targeting kids ages three to five, the series is intended to increase preschoolers' literacy skills. Each "Word World" episode is a fun narrative built on an ensemble cast known as WordFriends(TM), who are characters first and words second - making words the stars of the show. Kids watch as Frog, Sheep, Pig, Duck and Dog go on comic adventures, facing challenges that can only be resolved by building the correct word.

A key component of "Word World" is word building, a unique moment when children witness a word morph into the character it is. Word building reinforces the pre-reading concept that letters make words, and that words have real meaning and power. Learning to form words has never been this fun.

"Consumer anticipation for 'Word World' is strong. Coupling our broadcast launches of the series on PBS KIDS and TVO with the distribution strength of the new NCircle partnership will provide the series with a strong platform to catapult it towards success in the U.S. and Canadian markets," said Maggie Trujillo, Senior VP, Consumer Products, Word World, LLC. "NCircle's vast reach into such a wide variety of retail channels will be a great addition to our overall strategy to deliver this dynamic series to children through multiple avenues."

More information about NCircle can be found at www.NCircleEntertainment.com.

About NCircle Entertainment/Alliance Entertainment Corp.

NCircle Entertainment, an Alliance Entertainment Corp. division, licenses, manufactures and distributes family and children's programming and related images for home entertainment and consumer products. Alliance maintains the largest in-stock catalog of CDs and DVDs in the US--a combined total of more than 335,000 titles. Trading partners include the major record labels and movie studios. The Company was named the 2006 Large Wholesaler of the Year by the National Association of Recording Merchandisers (NARM).

Alliance is a subsidiary of Source Interlink Companies, Inc., (NASDAQ:SORC) a leading marketing, merchandising and fulfillment company of home entertainment products which, in addition to music CDs and DVDs, also distributes magazines and books and provides a range of in-store services to retailers throughout North America. With annual run rate revenue of approximately $2 billion, Source Interlink provides its products and services to 110,000 retail store locations throughout North America. You can learn more about Alliance at www.aent.com and Source Interlink at www.sourceinterlink.com.

About Word World, LLC

Word World, LLC, created by Don Moody, is a multi-platform media franchise with a focus on helping develop literacy skills among three- to five-year- olds. Through a first-of-its-kind, patent-pending learning tool, all "Word World" products embed words into images to enhance word recognition. "Word World," the new television show for preschoolers is partially funded by the U.S. Department of Education and is part of the Ready To Learn literacy initiative, focused on helping children ages two-to-eight improve their reading skills. The Ready To Learn initiative is a partnership of the U.S. Department of Education, the Corporation of Public Broadcasting, PBS and the Ready To Learn Partnership. "Word World" debuts September 3, 2007 on PBS KIDS and TVOntario. The TV series will be complemented by a web site at pbskids.org/wordworld and a line of DVDs, books, games and toys.

The content of this press release were developed under a Cooperative Agreement from the U.S. Department of Education. However, these contents do not necessarily represent the policy of the Department of Education, and you should not assume endorsement by the Federal Government.

First Call Analyst:
FCMN Contact: ortley@braincomm.com

Source: Source Interlink

CONTACT: Investors: Dean Heine, Investor Relations, of Source Interlink
Companies, Inc., +1-239-949-4450, dheine@sourceinterlink.com, or Media: Nancy
Zakhary of Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com,
both for Word World; or Eileen Potrock of Word World, LLC,
+1-212-219-7666 ext. 214, eileen@wordworld.com

Web site:

http://www.sourceinterlink.com/
http://www.aent.com/
http://www.wordworld.com/
http://www.ncircleentertainment.com/

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