Let We Entertain You @ www.WeShow.co.uk

Let We Entertain You @ www.WeShow.co.uk

LONDON, July 12/PRNewswire/ --

- With Photo

Today - July 12th 2007 - sees the launch of WeShow.co.uk, a new era in
video entertainment. WeShow.co.uk is a UK specific entertainment platform
focused on user generated content. Unique on the web, WeShow is a human
powered guide to the world of online video.

Founded by Marcos Wettreich and Bruno Parodi, WeShow is backed by a
number of major investors including The Pilot Group and William A Sahlman,
Senior Associate Dean for External Relations, Harvard Business School.
William A Sahlman is also a WeShow board member.

There are millions of user generated videos available on the internet.
WeShow has been created to provide clarity through the maze of online video
vaults allowing a fast and easy entertainment experience in the world of user
generated content. A Kelton research survey commissioned by WeShow in June
2007 revealed that more than 60% of Americans feel overwhelmed by the sheer
volume of online videos, with 46% of these people choosing not to watch more
online videos because they dread the task of weeding through too many search
results.

WeShow's editorial team selects the very best videos from repository
sites (such as YouTube, MySpace, DailyMotion & Metacafe) and offers its
audience approximately 200 channels through which to view them. By carefully
choosing quality content from over 20 video repository sites, WeShow can
offer its audiences the very best user generated content available on the
internet. Content is also country specific, increasing relevance. WeShow has
already launched in the US and Brazil, and will launch in selected Asian and
European countries later this year.

Each entertainment channel is dedicated to a particular popular genre
such as sport, fashion, celebrities or health and science to enable its
audience to easily find the type of video they are looking for. Individual
channels then provide access to a particular area of interest within the
genre, for example the music channel contains 17 further channels deducted to
different types music, including house and dance, classical and pop channels.

WeShow offers specific channels as diverse as bungee jumping, miming and
lip-synching, dogs, cooking or even what's new in Bollywood.

By taking a professional TV approach to delivering video entertainment on
the internet, WeShow provides its audiences with an online video experience
that is as entertaining as television, requires no investment of time and
delivers content suited to individual viewers needs. WeShow's editorial team
ensures that all selected videos are properly labelled with appropriate key
words.

Each video is carefully selected by WeShow's editorial team to ensure a
high standard of quality entertainment and that only the best and most
relevant content is on offer. Using editorial scrutiny to guarantee quality
also allows WeShow to tailor the content to the nationality of its audiences.
For instance, WeShow.co.uk has a large football and cricket offering as well
as many videos featuring UK celebrities.

By request, WeShow will email users each week the top 10 videos from
their favourite channels. Registered users are able participate in the WeShow
Awards, the world's biggest online video competition, enabling anyone to
choose their favourite videos from among the world's best.

The WeShow Awards aim to recognise the most exceptional examples of user
generated content with monthly awards being presented in more than 200
channels. A WeShow panel of experts will select the best ten videos of a
particular channel and then users will vote for their favourite. The most
voted videos of each specific channel will then compete against each other to
find the very best user generated video. The WeShow Awards are a monthly
event allowing many videos to be recognised and commended, unlike many
repository site awards that host only annual awards across limited
categories.

WeShow TV is the third offering in the WeShow experience, a high quality
professional internet television broadcast, hosted by WeShow's own

VJ's, and presenting a taster of the best on WeShow from and for each
country.

About WeShow www.weshow.co.uk

Headquartered in New York, NY, WeShow (www.weshow.co.uk) is creating a
revolution in video consumption on the web. It is a unique human powered
guide to the world of on line video entertainment providing a simple, country
specific and personalised view of all the top quality videos from around the
globe. WeShow offers an easy to navigate platform that provides a window into
the world's most popular video depositories including: YouTube, Metacafe,
Google Video, DailyMotion, and more. Through the expertise of its team of web
editors and taking account of factors such as the uniqueness of the video and
interests or its various audience segments across both genres and
nationalities, WeShow offers visitors quality, relevance and simplicity
across more than 200 categories of video content.

WeShow Q&A with Marcos Wettreich

A Q&A document taking the form of an interview with Marcos Wettreich, CEO
of WeShow, is available. It covers general questions on WeShow, business
model and competitive questions, the human factor and technology related
matters concerning WeShow, details on funding and international expansion,
issues such as copyright, and a personal profile of Marcos. Images and logos
are also available. Please contact Beyond PR Ltd.

Interviews can be arranged with Marcos Wettreich by request. Please
contact Beyond PR Ltd on the numbers below.

Date of Issue: 12 July 2007

Issued on behalf of: WeShow
415 Madison Avenue
14th Floor
New York
NY 10017
USA
T: +1-646-673-8409

Issued by: Beyond PR Ltd
Oxford Business Park North
Garsington Road
Oxford
OX4 2JZ
T: +44-(0)-845-634-4259
F: +44-(0)-870-141-9443
E: mediareach@beyondpr.eu
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Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be viewed at www.mediapoint.press.net or
www.prnewswire.co.uk.

For further UK press information please contact Andrew Fellows
+44-(0)-7801-703376 or Adam Sawell +44-(0)-7771-512111
at Beyond PR Ltd on the numbers above.

WeShow

For further UK press information please contact Andrew Fellows, +44-(0)-7801-703376 or Adam Sawell, +44-(0)-7771-512111 at Beyond PR Ltd on the numbers above.
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