Martina McBride Partners With Crest Nature's Expressions to Benefit Boys & Girls Clubs of America

Martina McBride Partners With Crest Nature's Expressions to Benefit Boys & Girls Clubs of America

Download Country Star's New Song 'How I Feel' To Benefit Children

CINCINNATI, July 27 /PRNewswire-FirstCall/ -- This summer, country music superstar Martina McBride will use her new song "How I Feel" to bring smiles to the faces of thousands of deserving children as she partners with Crest Nature's Expressions. Her song will be heard during television advertisements and will be a part of in-store displays. Beginning June 25, 2007, consumers can download Martina's new song when they enter a Crest Nature's Expressions UPC code on Crest.com, and Crest will make a donation for each download (for a total donation of up to $25,000) to the Crest Smile Shoppes at the Boys & Girls Clubs of America.

"I chose the song 'How I Feel' for my partnership with Crest Nature's Expressions because it's all about the little things that make me smile and being able to share those special moments in life with a healthy and happy family," said McBride.

"Crest is thrilled to partner with Martina McBride to celebrate the launch of Nature's Expressions and help bring smiles to children in need this summer," said Diane Dietz, General Manager -- Procter & Gamble North America Oral Care. "Martina has always enjoyed her natural surroundings and integrating these fresh tones, making her a perfect partner for this campaign. Plus, she is the mother of three so she truly understands how important it is for children to maintain healthy smiles."

To download McBride's free, exclusive single, "How I Feel" from her hit new album Waking Up Laughing, consumers must log onto www.Crest.com and enter a Crest Nature's Expressions product UPC code.

About Crest Nature's Expressions

Crest Nature's Expressions is a unique combination of Crest's trusted formula enhanced with natural flavor ingredients for a refreshing and invigorating brushing experience. The three variants, Pure Peppermint Fresh, Citrus Clean Mint and Mint + Green Tea Extract were launched in April 2007, and are available at drug, grocery and mass stores nationwide (six-ounce tube for $2.99(1)). The toothpaste features natural flavor ingredients, which meet two standards: they are naturally-sourced (i.e., ingredient source traced to natural origin) and minimally processed (no extensive processing, which would alter molecular make-up). The toothpaste's unique formula balances health and beauty benefits that, with regular brushing: fights cavities and tartar buildup, removes plaque, helps freshen breath and polishes away stains for whiter teeth.

About Martina McBride

Martina McBride is currently 2007's top female touring act and the only country music female at the top of the charts according to Pollstar. She is currently touring nationwide to rave reviews and sell out venues. Her ninth studio album, "Waking Up Laughing," which she solo-produced is certified platinum. She will be featured in a two-hour ABC News Special entitled "Six Degrees of Martina McBride" on Monday, July 30 from 9-11pm ET. McBride has placed 22 singles in the top-10, has sold 16 million records and has been named CMA's Female Vocalist of the Year four times.

About Boys & Girls Clubs of America

Boys & Girls Clubs of America (www.bgca.org) comprises a national network of some 4,000 neighborhood-based facilities annually serving more than 4.6 million young people, in all 50 states and on U.S. military bases worldwide. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize leadership development, education and career exploration, financial literacy, health and life skills, the arts, sports, fitness and recreation, and family outreach. National headquarters are located in Atlanta.

Since its inception in 2000, in response to a US Surgeon General report about the children's oral health epidemic, Crest and Oral-B Healthy Smiles has reached millions of underserved children across the country, working with Boys & Girls Clubs of America to provide educational materials, tools and low- or no-cost dental care. Nine fully-operational Smile Shoppes are located across the country in major cities like New York, Los Angeles, Chicago and Phoenix. Seven of these full-service dental clinics are hosted by local Boys & Girls Clubs who run a specially-designed curriculum, the Cavity-Free Zone, several times a year. The clinics are staffed by dental professionals and provide a wide range of oral care services, including screenings and treatments at low or no cost to members and their families.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance on fluoride toothpaste, a major preventer of cavities. Since first introducing fluoride toothpaste over 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, through its schools program, Crest has helped more than 100 million kids learn how to take care of their teeth.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1. suggested retail price

First Call Analyst:
FCMN Contact:

Source: Procter & Gamble

CONTACT: Crystal Harrell, External Relations, Oral Care,
+1-513-622-2880; or Liv Lewis, of DeVries Public Relations, +1-212-891-0414,
both for Procter & Gamble

Web site:

http://www.crest.com/
http://www.pg.com/
http://www.bgca.org/

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