Jamie Lynn Spears Joins Roster of TEENick Stars Who've Pledged to Go Healthy and Motivate Kids to Take the Let's Just Play Go Healthy Challenge

Jamie Lynn Spears Joins Roster of TEENick Stars Who've Pledged to Go Healthy and Motivate Kids to Take the Let's Just Play Go Healthy Challenge

Episode Four of the Let's Just Play Go Healthy Challenge Airs Sunday, July 29, 8:30 p.m. ET/PT on Nickelodeon

Kansas City Chiefs' Tony Gonzalez Makes Appearance on Fourth Installment of 'Workout Like A Pro' Interstitials

NEW YORK, July 16 /PRNewswire/ -- Heading towards the culmination of Nickelodeon's Let's Just Play Go Healthy Challenge, created in partnership with the Alliance for a Healthier Generation -- a joint initiative of the William J. Clinton Foundation and the American Heart Association -- the series continues to motivate kids across the country to join the fight against childhood obesity. Now Jamie Lynn Spears, star of the Nickelodeon hit series Zoey 101 has joined the fight against childhood obesity and along with a growing roster of TEENick talent that have pledged to "Go Healthy" including Miranda Cosgrove star of the upcoming Nickelodeon television series iCarly; Devon Werkheiser star of the Nickelodeon movie, Shredderman Rules!" and Ned's Declassified School Survival Guide; and Nat and Alex Wolff of The Naked Brothers Band. Through the six-month Let's Just Play Go Healthy Challenge series, the network is empowering kids to change the outcome of their generation and measuring their pledges to adopt healthier lifestyles by offering plans for better diet and exercise.

The fourth installment of the Let's Just Play Go Healthy Challenge airing Sunday, July 29, 8:30 p.m. ET/PT on Nickelodeon will feature a guest appearance from Kansas City Chiefs' Tight End Tony Gonzalez, who in this month's "Work out Like A Pro" segment gives kids tips on the importance of making time for exercise every day and demonstrates a classic exercise with a twist in the form of calf raises done on a staircase.

The latest episode of the Let's Just Play Go Healthy Challenge follows challengers Kenderick and April as they strive to become healthier. Kenderick is confronted with a new challenge of breaking a 10-lb block during an extreme Tae Kwan Do demonstration. In order to attain the skills needed to complete his task, Kenderick learns the importance of balance through a mechanical bull ride.

April learns the importance of time management, one of the themes of this month's episode, by going to a farm in Pennsylvania and taking on farm hand chores like milking cows and feeding pigs. April's Coach Lisa also takes her to a theme park and challenges her to ride 10 rides in 90 minutes.

The rotating storyline for the fourth episode of the Let's Just Play Go Healthy Challenge airing July 29 features Bryanna, a 14-year-old from Miami, Florida who wants to improve her eating habits. A member of her schools cheer squad, Bryanna stays active by taking belly dancing and aerobics classes. But with her tight schedule, she has little time for eating healthy. Bryanna gets a little help from renowned chef Allen Susser, of Chef Allen's -- South Florida's premiere gourmet restaurant -- who gives Bryanna tips on picking healthier food options and how to make a healthy snack.

Kids can join the stars of Nickelodeon's TEENick by signing up to take their own challenge via http://www.nick.com/letsjustplay.

The site features a "Nick Stars Take the Challenge!" page that describes what healthy changes the TEENick stars are making and gives Challenge tips from Jamie Lynn Spears, Miranda Cosgrove, Nat and Alex Wolff and Lil' JJ.

The August issue of Nickelodeon Magazine includes a feature on the coaches of the Let's Just Play Go Healthy Challenge. Coaches David Bazzel and Lisa Reed share their top nutritional and fitness tips with readers including: find friends to work out with to help with motivation; eat a nutritious breakfast every day; and remember to eat healthy and being active, not one over the other.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Association partnered in May of 2005 to create a new generation of healthy Americans by addressing one of the nation's leading public health threats -- childhood obesity. The goal of the Alliance is to stop the nationwide increase in childhood obesity by 2010, and to empower kids nationwide to make healthy lifestyle choices. The Alliance positively affects the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. For more information on the Alliance for a Healthier Generation, please visit: http://www.healthiergeneration.org/.

About Nickelodeon

The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to model positive healthy behaviors, inspire kids to be leaders in making healthy choices, and measure their commitment to a healthy lifestyle.

Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the movement to create a healthier generation.

Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. For approximately three years, Nickelodeon has awarded almost $2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon and the Let's Just Play campaign, visit http://www.nick.com/letsjustplay.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of Nickelodeon; or Ben Yarrow of the William J. Clinton
Foundation, +1-212-348-0360; or Meredith Isola of the American Heart
Association, +1-202-785-7925

Web site:

http://www.nick.com/
http://www.nick.com/letsjustplay
http://www.healthiergeneration.org/

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