Critical Mention Announces Nationwide Expansion and Technology Upgrade for Improved Video Quality and Capture Capabilities

Critical Mention Announces Nationwide Expansion and Technology Upgrade for Improved Video Quality and Capture Capabilities

NEW YORK, July 16 /PRNewswire/ -- Critical Mention announced today that it has begun deployment of new broadcast capture systems to the top 150 Nielsen Designated Market Areas, representing 95% of the TV viewing households in the United States. The company also announced a major technology upgrade to existing data centers, deploying Linux-based systems to increase reliability, functionality, enhance compliance with open standards and deliver video in Flash, the most widely used video format.

Critical Mention's clients, which include market leaders in corporate communications, financial services, professional services industries, as well as political, non-profit and government entities, will now gain access to substantially more television coverage as these new markets are brought online in the coming months, enhancing their ability to monitor broadcast media outlets in real-time.

Growth from 50 markets to 150 markets; Increased Global Coverage

Critical Mention has the most comprehensive, sophisticated data-capture network in the industry, digitizing the world's broadcast news in real-time and making it accessible and searchable within seconds. The platform continuously digitizes live broadcast footage and transcripts in real-time, then indexes and stores it in the industry's largest real-time broadcast media content collection. Users are able to perform keyword searches database (a company name, product, person, topic, etc.) and have the results instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, or a host of other options designed to effectively communicate and share their broadcast mentions.

"As the company responsible for driving broadcast news into the dynamic business intelligence services segment, Critical Mention continues to expand both geographically and technologically to best serve our growing customer base", said Sean Morgan, founder and CEO of Critical Mention. "We are committed to continued execution on our vision of providing the leading global, real-time TV intelligence platform."

With the expansion of its network, Critical Mention's coverage will include real-time video from the top 150 US markets, key UK business stations, Arabic broadcasts with real-time speech-to-text translations, and Spanish coverage. Announcements of additional coverage areas are forthcoming.

Technology Enhancements
Major benefits of the technology upgrade include:

-- Video compatible with virtually any Windows, Macintosh or Linux
computer
-- Consistent user interface across all platforms,
-- No plug-ins required
-- Detection of multiple languages of closed captioning, where available

Critical Mention also recently announced the first aggregated consumer generated media (CGM) monitoring platform, to allow corporate communications and business intelligence professionals to search and track CGM video clips that have been posted to the most popular video aggregation sites on the internet.

About Critical Mention

Critical Mention Inc., providers of the most comprehensive Web-based television search and broadcast monitoring platform, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. Never before has TV been made available as a searchable medium, to be incorporated as a vital component to intelligence gathering & crisis management. Critical Mention provides clients the ability to search over 5 million clips and 50 terabytes of indexed television information, watch a clip within seconds of airing, and securely share clips with colleagues and clients. Critical Mention currently serves more than 500 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non- profit and government industries. Founded in 2002, Critical Mention (www.criticalmention.com) is privately held, with headquarters in New York City.

Source: Critical Mention Inc.

CONTACT: Sharon Tolpin, Critical Mention, +1-917-826-2894,
stolpin@criticalmention.com

Web site:

http://www.criticalmention.com/

-------
Profile: intent