HealthiNation and dLife Expand Diabetes Video Education

HealthiNation and dLife Expand Diabetes Video Education

Health Programming Leaders Join Forces To Promote Awareness and Management of Diabetes

NEW YORK, July 16 /PRNewswire/ -- HealthiNation, a leading digital health network, and dLife, a leader in diabetes lifestyle information and community, today announced a relationship to distribute dLife's programming on HealthiNation's digital cable Video-on-Demand (VOD) platform.

The partnership between HealthiNation and dLife brings diabetes awareness and education to a whole new level - fusing the power of TV-quality health video programs with the power of people's real-life experiences.

"By expanding diabetes education and information through HealthiNation, we are expanding our reach within the diabetic community through on-demand video platforms like cable VOD," said Howard Steinberg, dLife CEO and founder.

According to the American Diabetes Association, more than 20 million people in the U.S. (seven percent of the population) have diabetes. While an estimated 14.6 million have been diagnosed, there are 6.2 million people (or nearly one-third) who are unaware that they have the disease. If left untreated, diabetes can lead to serious medical complications, including blindness, amputations and even death. This condition costs the health care system billions each year, but it can be avoided by taking early action.

"Millions of people in this country are plagued with diabetes, a condition that can be managed if they are given the right information and motivation to take action," said Raj Amin, CEO of HealthiNation. "Our relationship with dLife will give our viewers real help in their daily lives."

HealthiNation's programs can be found on VOD through its cable partners across the nation, and throughout its broadband affiliate network, including partners like QualityHealth.com, SparkPeople.com, and Wellness.com. Health websites and blogs are encouraged to become affiliates and bring HealthiNation's free videos to their visitors.

ABOUT HEALTHINATION

HealthiNation is a new multi-platform health education network created to address consumers' need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.

ABOUT dLife

dLifeTV is the first and only national, weekly, lifestyle series devoted to living with diabetes, and www.dlife.com is the largest independent website with diabetes information. The dLife.com Viewing Room offers original streaming video content - unique and entertaining information for people with diabetes, with prediabetes, or who have a family member with diabetes. Produced by LifeMed Media, dLife is the first-ever multimed platform for diabetes information, inspiration, and connection. dLife TV airs every Sunday on CNBC at 7:00pm ET, 6:00pm CT and 4:00pm PT.

Source: HealthiNation

CONTACT: Megan Gentry of Cohn & Wolfe, +1-212-798-9516, or
megan_gentry@cohnwolfe.com, for HealthiNation

Web site:

http://www.healthination.com/
http://www.dlife.com/

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