Gener8Xion's Announces Movie Merchandise Deal

Gener8Xion's Announces Movie Merchandise Deal

LOS ANGELES, July 19 /PRNewswire-FirstCall/ -- Gener8Xion Entertainment, Inc. (BULLETIN BOARD: GNXE) a fully integrated faith-based entertainment company announced today that it has signed an exclusive licensing agreement with Beverly Hills Teddy Bear, Inc.(BHTB) to manufacture and distribute dolls bearing the likeness of the character of "Esther" from GNXE's theatrical motion picture "One Night with the King."

BHTB will pay Gener8Xion a license fee and royalty for each doll sold. It is anticipated that the Dolls will be sold through Wal-Mart locations across the United States. Esther's historical relevance was established when King Xerxes of Persia decided to pick a new queen. Little did he know that Esther, the girl he picked, was an Israelite. A few years later Esther discovered a plot to kill the Israelites. She approached King Xerxes, even though she knew it could result in her death, and saved her people.

"By teaming with BHTB, Gener8Xion can now bring 'One Night with the King' fans a doll that represents the purpose and destiny found in the character of Esther and will also make a wonderful collectors item," said Matthew Crouch, Chairman and CEO of Gener8Xion Entertainment, Inc. "Our business strategy calls for us to give people across the world access to entertainment collectibles and movie memorabilia from our Films through license agreements such as this." Crouch continued.

"Together with Gener8Xion, BHTB has created a spectacular Esther doll that truly delivers on the likeness of Esther inspired by the film 'One Night with the King,'" said David Socha, BHTB's Founder and Chief Executive Officer.

About Gener8Xion

Gener8Xion Entertainment, Inc. (www.8X.com) is engaged in the development, acquisition, financing, production, and worldwide licensing of feature films and television projects in the family/faith-based genre. In addition the Company manufactures and sells high quality production lighting equipment through its Cinemills (www.cinemills.com) division which has exclusive US distribution rights to some new innovative products.

This press release contains or may contain forward-looking statements such as statements regarding the growth of Gener8Xion Entertainment, Inc. (the "Company") (http://www.8x.com/) and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in the press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect. Gener8Xion Entertainment, Inc. disclaims any obligation to update forward-looking statements. Gener8Xion Entertainment, Inc. is located at 2021 Lincoln Street, Burbank, CA 91504.

Contact: Marcos M. De Mattos
Corporate V.P.
818-843-4560
marcos@8X.com

First Call Analyst:
FCMN Contact:

Source: Gener8Xion Entertainment, Inc.

CONTACT: Marcos M. De Mattos, Corporate V.P. of Gener8Xion Entertainment,
Inc., +1-818-843-4560, marcos@8X.com

Web site:

http://www.8x.com/

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