Emerging Pop Singing Talent, Hot Brands Connect with Teens Across the Country at Simon DTour Live! Presented by ABC Family

Emerging Pop Singing Talent, Hot Brands Connect with Teens Across the Country at Simon DTour Live! Presented by ABC Family

Free Concert Series at Simon Malls Features Plain White T's, Lloyd, and Brooke Hogan, Among Others

INDIANAPOLIS, July 5 /PRNewswire-FirstCall/ -- Simon malls will be transformed into a sizzling hot entertainment venue this summer as Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, Inc. (NYSE:SPG) launches Simon DTour Live! (R) Presented by ABC Family, a free, live concert and lifestyle event at 20 Simon malls across the country that connects teens with some of their favorite pop stars as well as retail and consumer brands.

The event, now in its fifth year, gives teens firsthand access to today's rising pop stars and an opportunity to experience some of the hottest current consumer and retail brands through interactive games, giveaways and prizes. Additionally, Simon DTour Live! has become a popular showcase for up-and- coming artists. For example, Ashlee Simpson, Ryan Cabrera, Cheyenne Kimball and Paula DeAnda were headliners on the Simon DTour Live! stage as their careers blossomed.

Artists on this year's tour include the Plain White T's, a power pop band with the Billboard Hot 100 hit, "Hey There Delilah;" Lloyd, a rising R&B artist with a certified gold album; and Brooke Hogan, a rising pop star with the Billboard Hot 100 hit "About Us" and star from the television show "Hogan Knows Best." Other emerging pop stars signed to Simon DTour Live! include Jordan Pruitt, Permanent Me and Corbin Bleu.

"Simon DTour Live! is the premier event that connects teens with their favorite bands and brands," said Cathi Weiner, senior vice president, business development, for Simon Brand Ventures. "The tour reaches teens where they live - online and in our malls. Our malls are a prime location for the seamless union of teens, shopping and entertainment. Intermix online consumer outreach, such as blogs, video streaming and free downloads, and you have a formula for success."

The tour launches in mid-July in the New York City market and wraps up in early September in the Los Angeles area after visiting a total of 20 Simon malls throughout the country.

In addition to the main stage performances, Simon DTour Live! Presented by ABC Family also will offer teens the chance to win hourly prizes and an opportunity to check out the latest in technology, fashion and pop culture from consumer brands, including:

-- ABC Family - ABC Family will give teens the chance to get creative and
design their own T-shirt. Teens can pick out different designs, such as
fun sayings from shows, logos, and much more. Additionally, teens will
get a sneak peek at the upcoming fall line up as well as a chance to
meet stars from ABC Family shows in select markets.
-- My Coke Rewards - Coca-Cola will create a cyber lounge, where teens can
register on mycokerewards.com, learn more about the benefits of the
program and have an opportunity to earn bonus points and other prizes.
-- Sprint - Sprint will showcase its latest cell phone technology and
accessories in conjunction with partners Body Glove, LG, Samsung, Boost
Mobile, LG Fusic II and Bluetooth. Teens can participate in a text
messaging contest to find the fastest and most accurate "texter."
-- Company 81 - Company 81 will offer teens a preview of the newest
apparel, as well as a special premium that can be redeemed at
participating retailer locations. Company 81 will also host a model
contest, with participants chosen from the DTour audience. The winning
model will receive a $100 Simon Giftcard.

Simon DTour Live! is the cornerstone of Simon's teen platform, which integrates tailored brand sponsorships with exciting and interactive entertainment, events and concerts. The program exemplifies Simon Brand Ventures' ability to engage consumers and retailers with a fully integrated multi-media experience at the point-of-sale.

Simon will support Simon DTour Live! Presented by ABC Family with print, Simon's OnSpot Digital Network, radio, text messaging pre-promotion, peer-to- peer viral marketing and other online initiatives. Additional information about Simon DTour Live! including the event schedule is located at www.simondtour.com.

Editor's Note: Performer bios and photos are available upon request from Cheryl Lande at clande@simon.com. Additional artist information also available on their respective websites:

PLAIN WHITE T'S - www.plainwhitets.com

BROOKE HOGAN - www.brookehogansmusic.com

LLOYD - www.lloydpolite.com

JORDAN PRUITT - www.jordanpruitt.com

PERMANENT ME - www.purevolume.com/permanentme

CORBIN BLEU - www.corbinbleu.com

About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers(R), The Mills(R), community/lifestyle centers and international properties. It currently owns or has an interest in 383 properties comprising 258 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 4,500 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG and has a current total market capitalization of approximately $50 billion. For further information, visit the Company's website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including the Simon Visa Giftcard(R), launch of Simon platform programs such as Simon DTour Live(R), Simon Kidgits Club(R) and Simon Super Chefs Live!(R); a national media delivery channel including static, digital and experiential marketing and advertising vehicles, including the OnSpot Digital Network; and multiple national and local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless, among others.

About OnSpot Digital Network

OnSpot Digital Network is a 50/50 venture between Publicis Groupe, the world's fourth largest communications company, and Simon Property Group. OnSpot Digital Network is a new digital media channel that transmits digital lifestyle programming and advertising via broadband networks on high- definition plasma displays in 49 premier Simon Malls in New York, Los Angeles, Chicago, Atlanta, Boston and other major markets across the country.

First Call Analyst:
FCMN Contact:

Source: Simon Property Group, Inc.

CONTACT: Angela Wiebusch of Fleishman-Hillard, +1-314-982-9132, or
angela.wiebusch@fleishman.com, for Simon Property Group, Inc.; or Billie Scott
of Simon Property Group, Inc., +1-317-263-7148, or bscott@simon.com

Web site:

http://www.simon.com/

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