Speed Channel To Broadcast First Airing of Ferrari Challenge Series on July 7th

Speed Channel To Broadcast First Airing of Ferrari Challenge Series on July 7th

An Insider's Look at the Extraordinary World of Ferrari Owners' Racing

ENGLEWOOD CLIFFS, N.J., July 3 /PRNewswire/ -- Ferrari North America, Inc., has announced that the Speed Channel Network will broadcast two of the brand's final 2007 North American Ferrari Challenge events, showcasing its owners' racing program and overall weekend Ferrari festivities. The first Challenge event to be shown, previously recorded this past May at Virginia International Raceway, is scheduled to air July 7th at 7:30 pm EDT, July 8th, at 3:00 pm EDT, and again July 18th at 1:30 pm EDT.

The final U.S.-event for the Series will be recorded the weekend of August 10th at California Speedway and is scheduled to air October 13th and 14th, 2007.

Now in its 14th racing season in the U.S., the Ferrari Challenge Series (utilizing race-prepared 430 Challenge vehicles) offers Ferrari owners who are not professional racers the opportunity to compete against other Ferrari owners in a highly competitive racing series at world-class venues throughout the U.S. and Canada, and is regarded as the longest-running series of its type in North America.

"The Speed Channel network will allow our 430 Challenge owners a proper extension of the exciting and challenging involvement they've had in Ferrari racing," said Maurizio Parlato, president and CEO of Ferrari North America. "For more than 60 years the Ferrari brand and its racing efforts have been synonymous with the very same passion that our owners, Formula One drivers and worldwide fans all experience as they watch any level of Ferrari competition. We are proud to continue showcasing this tradition."

The Ferrari Challenge program is a co-production of Laguna Niguel, Calif.- based Baker Productions, and Winding Road Films of Crystal Lake, Ill. Both Ferrari Challenge segments will be anchored by noted automotive authority and TV personality Bill Baker, host of the Outdoor Channel series "Ride to Adventure." Baker will be joined by ESPN Sports personality Yomary Cruz and Road and Track magazine's Editor-At-Large, John Lamm, one of the world's leading automotive photo/journalists and Ferrari experts.

The remaining North American Ferrari Challenge event in Fontana will be open to the public, and tickets will be available on site at California Speedway. The Ferrari Challenge 2007 season extends through a total of 7 races, including two within Canada (the Circuit Gilles Villeneuve, which coincided with Montreal's annual Formula One race, this past June 8-10th; and Mont Tremblant, Quebec, which was held June 15-17, at the home track of Ferrari's North American driving school). The season's World Finals will be held October 25-28 in Italy.

The Ferrari Challenge is one of the numerous "exclusive" experiences that Ferrari offers its customers -- and whether owners are actually racing in the series, dining in the luxurious VIP hospitality tents, participating in weekend driving clinics or socializing with those that share their enthusiasm for Ferrari, the weekend festivals provide a unique atmosphere an incomparable experience. General public can enjoy the races, peruse the paddock areas, and enjoy the overall Ferrari-festival type of atmosphere.

The Challenge Series is one of the many assets Ferrari provides exclusively for its owners, and together with experiences such as the annual Ferrari Rally (http://www.ferrarirally.com/), and Ferrari's North American Driving School in Mont Tremblant, Quebec (http://www.experienceferrari.com/ ), the company continues to provide environments where owners can enjoy their cars in the manner for which they were intended -- with top performance and through unique opportunities and venues.

The Ferrari Challenge Series is organized by Ferrari North America, Inc., and sanctioned by the Grand American Road Racing Association. Sponsors for 2007 include Motorola, Shell, Pirelli, Sabelt, Officine Panerai and Piaggio Aero. Complete Challenge information can be found on http://www.ferrarichallenge.com/ . Tickets for California Speedway Ferrari Challenge weekends can be purchased directly at the track.

Ferrari North America, Inc. is headquartered in Englewood Cliffs, N.J., and is the exclusive authorized North, Central and South American importer of Ferrari vehicles including the 599 GTB Fiorano V-12 sports coupe, F430 Berlinetta, F430 Spider convertible sports car, and 612 Scaglietti (luxury performance 2+2). For more information please visit http://www.ferrariusa.com/.

Source: Ferrari North America, Inc.

CONTACT: Matteo Sardi, +1-201-816-2621, msardi@ferrariusa.com, or Deb
Pollack, +1-805-320-9248, dpollack@ferrarichallenge.com, both of Ferrari North
America, Inc.

Web site:

http://www.ferrarichallenge.com/
http://www.ferrariusa.com/
http://www.ferrariworld.com/
http://www.ferrarirally.com/
http://www.experienceferrari.com/

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