Black Music America Announces Sponsorship of 20th Anniversary Long Beach Jazz Festival

Black Music America Announces Sponsorship of 20th Anniversary Long Beach Jazz Festival

LOS ANGELES, July 12 /PRNewswire/ -- Black Music America Digital Channel (BMA Digital) today announced its sponsorship of the 20th Anniversary Long Beach Jazz Festival scheduled for August 10-12, 2007 in Long Beach, California. Produced annually by Rainbow Promotions, the three-day festival will feature an impressive list of jazz greats such as Gerald Albright, Rick Braun, Jonathan Butler, Diane Schuur and many more. BMA Digital is a co-presenting sponsor of the Long Beach Jazz Festival Pavilion. Featuring vendor booths, a food court and other attractions, the Pavilion will be highlighted by a second performance stage.

Charter Communications is the first cable system to launch BMA Digital (channel 946) in the Los Angeles area. "We are excited about the formation of the partnership with Rainbow Promotions in support of the Long Beach Jazz Festival," said Pete Rhodes, co-founder and CEO, BMA Digital. "This sponsorship demonstrates BMA Digital's commitment to strengthening our relationship with Charter Communication's subscribers as well as the Long Beach, California community in general."

As part of its sponsorship, BMA Digital will host live performances from the Pavilion stage headlined by Minneapolis based jazz ensemble Joto. Featuring members of the hit-making R&B group Mint Condition, Joto is scheduled for multiple performances on Saturday, August 11, 2007. Additionally, special ticket giveaways and co-branded promotional opportunities will be facilitated exclusively for Charter Long Beach subscribers.

For more information on BMA Digital or the 20th Anniversary Long Beach Jazz Festival visit http://www.blackmusicamerica.com/ or log onto http://www.longbeachjazzfestival.com/.

ABOUT BLACK MUSIC AMERICA

Black Music America Digital Channel is the leading interactive urban music service, reaching households through digital cable. Branded as BMA Digital, Black Music America delivers multimedia content encompassing video, audio and enhanced graphics to more than 1 million consumers of African American arts and culture. With its headquarters in Minneapolis, Minnesota, Black Music America was founded in 1984 as CBLS (Cable's Best Listening Sound) and maintains its position in the industry as the oldest African American owned, 24-hour commercial cable music service. BMA Digital delivers urban programming and marketing services through Comcast Cable (channel 937) in Minneapolis and St. Paul and Charter Communications (channel 946) in Long Beach, California. The BMA Digital companion website, http://www.blackmusicamerica.com/ averages over 100,000 monthly visitors worldwide.

First Call Analyst:
FCMN Contact:

Source: BMA Digital

CONTACT: Charmaine Chapman of BTB Communications +1-310-242-8407, cell,
+1-310-902-8617, char@btbcommunications.com, for BMA Digital

Web site:

http://www.blackmusicamerica.com/

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