Airborne Entertainment Inks Deal With Wind-Up Records to Further Expand the Music Industry's Largest Independent Label Into the Mobile Space

Airborne Entertainment Inks Deal With Wind-Up Records to Further Expand the Music Industry's Largest Independent Label Into the Mobile Space

Airborne Working with Wind-Up Records to Create a Full Line of Ringtones, Ringbacks, Full-Track Downloads and More from Leading Musical Acts Such as Evanescence, Seether and Finger Eleven

NEW YORK, July 9 /PRNewswire/ -- Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., has been enlisted by Wind-Up Records, one of the most well known independent labels in the U.S., to further expand the label's Grammy Award-winning line-up of musical acts into the rapidly growing mobile music market. Airborne will be creating ringtones, ringbacks and over-the-air full-track downloads for some of Wind-Up Records' biggest artists including Evanescence, Seether, Finger Eleven, and more, in addition to developing other mobile applications and products to be announced at a later date.

With CNET reporting that nearly half of the 143 million phones sold last year in the U.S. were music and media enabled, Wind-Up Records has aligned themselves with leading mobile content aggregator Airborne Entertainment to fully capitalize on this growing market.

"Airborne Entertainment has a long standing reputation in the mobile entertainment space and this partnership further expands our ability to connect with the network of music fans looking for the latest in music downloads and mobile personalization products," said Jim Cooperman, COO for Wind-Up Records.

"The music world is continuing its shift towards the digital arena and our proven success with launching big brands across multiple carriers positions us as a key partner to help Wind-Up Records capitalize on the burgeoning mobile market," said Kim Senn, VP, Product Development for Airborne Entertainment.

About Airborne Entertainment:

Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringback tones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Marc Ecko Enterprises(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit http://www.airborne-e.com/.

About Wind-Up Entertainment Inc.:

Wind-Up Entertainment, Inc. is a privately owned company that began operations under the Wind-Up name in February 1997. The company's recording label, Wind-Up Records, LLC is currently the largest independently owned and operated label in the United States. The repertoire is distributed by Sony / BMG worldwide, excluding Canada where the company operates Wind-Up Entertainment Canada, Inc., which is distributed by Warner Music. The roster features Evanescence, whose worldwide sales have surpassed eighteen million copies; Seether, who have released three consecutive gold-certified albums; Finger Eleven; Scott Stapp and the entire Creed repertoire; and approximately a dozen developing artists. Wind-Up Entertainment, Inc. also houses the publishing concerns Dwight Frye Music, Inc., Renfield Music Publishing, Inc., Wallachi Music Publishing, LLC, Jessop Music Publishing, Inc., and Viovodes Music Publishing, LLC in addition to Pronto Merch LLC, a full-scale retail, online and touring merchandising company. Wind-Up Artist Development Corporation, a touring and sponsorship concern, completes the multi-tiered relationship (i.e., recording, publishing, merchandising and live performances) that many of the label's signings have forged with Wind-Up Entertainment, Inc.

First Call Analyst:
FCMN Contact:

Source: Airborne Entertainment

CONTACT: public relations, Christina Montoya Fiedler,
christina_montoya@bhimpact.com, or Jeanette Liang,
jeanette_liang@bhimpact.com, both of Bender-Helper Impact for Airborne
Entertainment, +1-310-473-4147

Web site:

http://www.airborne-e.com/

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