Heavy.com & Castrol SYNTEC Team Up to Launch an Adrenalin-Loaded Premium Drifting Channel

Heavy.com & Castrol SYNTEC Team Up to Launch an Adrenalin-Loaded Premium Drifting Channel

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NEW YORK, July 9 /PRNewswire/ -- Castrol SYNTEC and Heavy have teamed up to introduce a custom made Heavy Tuning Channel that is pure adrenalin filled drift racing action (http://www.heavy.com/channel/2069). The channel will feature original content with guest drifter and radio personality FunkMaster Flex, and a pure 'car culture' environment that offers auto enthusiasts a chance to enter the Castrol SYNTEC 'Unlock Your Power Sweepstakes' with a $5,000 American Express Gift Card prize to improve their rides.

Drifting-often referred to as "drift racing"-is a controlled high speed test of lightweight vehicles sliding around a turn to make the most stylized and complex drift possible. Drifting is not a race but rather a sport where drivers compete against each other and are judged on the basis of style and execution.

Drifting fans can sign up to be a part of the drifting community, which features National Radio & TV Personality and Castrol spokesperson FunkMaster Flex, whom has his very own Custom MyHeavy drifting page-proving that Castrol SYNTEC has "Flex Appeal." By joining FunkMaster Flex in the drifting community, users will automatically be given their own MyHeavy drifting profile page that will feature a drifting video locker. This action packed locker will be automatically updated with the new racing content from Castrol.

"Castrol SYNTEC's brand personality lends itself well to the types of branded entertainment campaigns Heavy is known for creating," said Simon Assaad, co-CEO of Heavy. "Our partnership with Castrol is certain to get the gears turning for this up and coming motorsport."

Heavy will also cover several Formula Drift events and will feature host Courtney Day in video footage on the Custom Channel. Such topics as what's new for 2007, driver interviews, pit area coverage and newly built cars are just some of the coverage to be expected.

About Heavy.com

Heavy is one of the web's leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy's programming staples include "Superficial Friends," "Kung Fu Jimmy Chow," "The Massive Mating Game," "Heavy News," "Behind the Music that Sucks," "Heavy's Angels," "Contagious," "Blisster" and "Tourettes Cowboy." Portions of Heavy's library of animation and live-action shorts are available on Verizon V-Cast, Verizon Fios, Comcast VOD, Tivo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

About Castrol

For true automotive enthusiasts, getting the most power and best performance from their vehicle's engines takes the right combination of parts, hard work and the best motor oil. Synthetic motor oils, such as Castrol SYNTEC, help keep engines cleaner longer and provide stability and endurance under extreme conditions that can cause conventional oils to break down. Automotive enthusiasts who demand the highest performance from their vehicles use Castrol SYNTEC - No leading motor oil provides more horsepower* (*10W-30 as tested vs. leading competitive 10W-30S).

Press Contacts:

The Morris + King Company
Lane Buschel / Chris Macowski
212-561-7454 / 212-561-7459
lane.buschel@morris-king.comchris.macowski@morris-king.com

First Call Analyst:
FCMN Contact:

Source: Heavy.com

CONTACT: Lane Buschel, +1-212-561-7454, or lane.buschel@morris-king.com;
or Chris Macowski, +1-212-561-7459, or chris.macowski@morris-king.com, both of
The Morris + King Company

Web site:

http://www.heavy.com/channel/2069

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