Paramount Pictures International Brings TRANSFORMERS to Second Life

Paramount Pictures International Brings TRANSFORMERS to Second Life

LONDON, June 21/PRNewswire/ --

- Q&A with Director Michael Bay, Producer Lorenzo di Bonaventura and the
Cast From TRANSFORMERS Launches "Sector 7" TRANSFORMERS Experience Within
Virtual World Second Life

In anticipation of the worldwide release of TRANSFORMERS, Paramount
Pictures International will be launching "Sector 7", an immersive 3-D
experience within the fast-growing online community known as Second Life.

A live Q&A with the film's director, Michael Bay, producer Lorenzo di
Bonaventura and the cast from TRANSFORMERS will launch the experience to an
invited global audience of press and fans.

In a first for an event of this profile, the Q&A will also be broadcast
live as a video stream available for anybody to view both within Second Life
and on the web.

Following the Q&A "Sector 7" will open to the public, giving each of
Second Life's 7 million residents the opportunity to:

- Explore the high-security "Sector 7" underground facility featured in
the movie and rebuilt within Second Life.

- Collect the first of series of official TRANSFORMERS avatars being
given away free to "Sector 7" visitors.

- Interact with a wealth of rich-media production material including
stills and video exclusives.

- Discover a wide selection of other free avatar accessories, virtual
merchandise and hidden 'easter egg' give-aways.

Paramount Pictures International is working with the creative marketing
agency Picture Production Company (PPC) to create the TRANSFORMERS experience
within Second Life.

Transformers will open in cinemas across the UK & Ireland on JULY 27th

Source: Paramount Pictures (UK)

For further information on TRANSFORMERS please contact: Jenny Erwood, Paramount Pictures UK, Tel.: +44-(0)20-7534-5235, Jenny_erwood@paramount.com

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