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International Entertainment News

Wednesday, June 13, 2007

Music Promotion Democratized: Sonific Music Network Launches, Offers Record Labels, Artists and Music Producers Free and Instant Access to the SongSpots(TM) Music Widget and Syndication Platform

Music Promotion Democratized: Sonific Music Network Launches, Offers Record Labels, Artists and Music Producers Free and Instant Access to the SongSpots(TM) Music Widget and Syndication Platform

SAN FRANCISCO and BASEL, Switzerland, June 13 /PRNewswire/ -- Sonific LLC, a leading provider of licensed music widgets and free music applications for social media, today announced the launch of the Sonific Music Network (SMN) at http://www.sonific.net/. SMN allows any record label or artist to instantly add their music to Sonific.com's catalog and make their own streaming music widgets available for use on blogs, social networks, photo-sharing sites, personal web-pages, and many web2.0 applications.

Web widgets are cut & paste flash-players that can deliver streaming media content to almost any webpage or web property. The use of widgets -- in particular, those that offer music and video -- has recently emerged as a very popular trend, and the viral syndication of media content via widgets is quickly becoming a crucial marketing tool. With today's launch of Sonific.net the tools of syndication are now available to any and all music / audio rights owners and creators.

All submissions will be instantly available on Sonific.com, in addition to Sonific's already existing catalog of over 150.000 titles which include music provided by CDBaby, IRIS, IODA, DRA / DMGI, Big Fish Media, State51, Cooking Vinyl, V2 Records, KillRock Stars, Delicious Vinyl, Ninja Tune, Phonefile.dk, Nettwerk Music Group and many others.

Sonific's SongSpots(TM) music widget currently works on, and supports, 42 platforms, such as Google Gadgets and Google Pages, Blogger, Typepad, Wordpress, Friendster, SmugMug, Slideroll, AIM Pages, Facebook, Xanga, Piczo, Myspace and many others, allowing any user to instantly add a music component to their personal web presence.

Sonific does not charge for joining SMN, nor does an artist or label transfer any rights to Sonific. Using Sonific, any content owner can now provide free promotional streams to any non-commercial website, worldwide, and find new audiences, at zero cost. Sonific's SongSpots can already be found on over 30.000 websites and are getting 100s of 1000s of impressions per day. Sonific generates revenues from affiliate commissions such as from iTunes, Emusic, and Amazon; in addition the company will roll out advertising supported premium content widgets shortly.

Gerd Leonhard, Co-Founder and CEO of Sonific, comments: "Music production and music distribution have already become democratized because of new, disruptive technologies, and now Sonific.net will democratize music promotion, as well. Just like any visual content creator can already virally distribute his videos via YouTube, Revver or VideoEgg, a record label or artist can now use Sonific's SongSpots platform to make their music widely available as a full-length audio stream that can be embedded into any website -- the power of content syndication is finally available at a click of the mouse. Sonific's business model is based on the fact that the future of music marketing clearly is in a 'Pull Not Push' approach, in spreading the word via the users, and in making your music available as widely as possible -- and then lead back to multiple points of transactions."

About Sonific

Sonific's SongSpots(TM) music widget provides free music for use in blogs, personal homepages, photo sites and social networks. The company is based in the San Francisco Bay Area and was founded by Gerd Leonhard (Music-Futurist, Co-author of "The Future of Music" and noted Digital Music Visionary) and Gunnar Ostergren (CTO), in 2005. Sonific is funded by a group of well-known angel investors.

For more details visit http://www.sonific.com/ and http://www.sonificblog.com/.


First Call Analyst:
FCMN Contact:


Source: Sonific LLC

CONTACT: Gerd Leonhard, CEO of Sonific LLC, +1-415-691-6103, EU,
+41 79 79 353 84, gerd@sonific.com

Web site:

http://www.sonific.com/


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