Global Advertising 1st Unveils HUD's Homeownership Ad Campaign

Global Advertising 1st Unveils HUD's Homeownership Ad Campaign

Helping African Americans and Hispanics Achieve Homeownership

WASHINGTON, June 14 /PRNewswire/ -- The U.S. Department of Housing and Urban Development (HUD) launched its new multicultural advertising campaign to coincide with National Homeownership Month in June. Created by Global Advertising 1st (GA1), a full-service marketing solutions agency specializing in creating strategic campaigns targeting a multicultural audience, the focus of the campaign is on educating low to moderate income African Americans and Latinos about homeownership opportunities and the benefits of FHA programs.

Each year since 2002, President Bush has designated June as National Homeownership Month, with the goal of increasing minority homeownership in America by 5.5 million by the end of the decade. With the US Department of Housing and Urban Development as the designated government agency put in place by the President to ensure the goal is met by the expected date, June is a key month in getting this message to their core audience.

"This is the second year that we've worked with HUD on their homeownership campaign targeting African Americans and Latinos. It is inspiring to do work that ultimately leads to minority families being able to achieve the American Dream of homeownership. We look forward to continuing our work with HUD and providing innovative and effective campaigns that achieve results for our client," said Derrick Hollie, President/CEO of GA1.

GA1 targeted the following cities to reach HUD's core audience: Atlanta, Birmingham, Dallas, Denver, Detroit, Houston, Indianapolis, Memphis, Philadelphia and San Antonio. The campaign will include print, radio and internet advertising. National print media publications include Jet, Ebony, Latina and People en Espanol as well as placement in select local newspapers. Radio advertising will be placed across Radio One, Clear Channel and Spanish Broadcast System (SBS) stations.

About GA1

Global Advertising 1st (GA1) is a full-service multicultural marketing solutions firm specializing in providing corporate clients and government agencies with integrated marketing solutions. GA1 has created and implemented innovative campaigns utilizing radio, television, print, the Internet and new media for the US Department of Housing and Urban Development, Gillette, Dodge, Jeep and more. GA1 is certified by the U.S. General Services Administration (GSA) for Advertising & Integrated Marketing Solutions (AIMS)--Schedule 541 and 8(a) certified by the U.S. Small Business Administration (SBA) as a qualified minority-owned business for government media placement. GA1 has also received minority business certifications from the Maryland Department of Transportation (MDOT) Disadvantaged Business Enterprise (DBE) program, the Minority Business Enterprise (MBE) program, the Local Disadvantaged Business Enterprise (LDBE) program with the Metropolitan Washington Airports Authority, National Minority Supplier Development Council (NMSDC). For more information, please visit GA1's website at www.globalad1.com.

First Call Analyst:
FCMN Contact:

Source: Global Advertising 1st

CONTACT: Dana Hill of Global Advertising 1st, +1-301-731-3754,
dhill@globalad1.com

Web site:

http://www.globalad1.com/

-------
Profile: intent