DLP Cinema(R) Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival

DLP Cinema(R) Technology Powers North American Premiere of TRANSFORMERS at the 2007 Los Angeles Film Festival

Nearly 4,000 Viewers will Witness the Autobots 'Roll Out' with the help of DLP Cinema(R) technology

WESTWOOD, Calif., June 27 /PRNewswire/ -- Texas Instruments (TI) (NYSE:TXN) today announced that its DLP Cinema(R) technology has been exclusively chosen as the digital cinema projection technology for the North American premiere of DreamWorks/Paramount's action packed feature, TRANSFORMERS.

TRANSFORMERS, the latest feature from acclaimed director Michael Bay ("The Island," "Bad Boys 2," "Pearl Harbor"), follows the battle between two races of aliens, Autobots and Decepticons on planet Earth. The North American premiere will take place during the 2007 Los Angeles Film Festival on June 27, 2007 before a crowd of nearly 4,000 viewers across four theaters in Westwood.

DLP Cinema(R) projectors have been showing movies in theatres since 1999, helping to drive the advancement of digital cinema. As of June 2007, the DLP Cinema screen count reached 4,600 worldwide, with tens of thousands of additional theatres announced to convert in the next few years. TRANSFORMERS marks the seventh release in digital cinema from DreamWorks who has previously released Collateral, Sinbad and the Seven Seas, Shark Tale, Madagascar and each of the films in the Shrek trilogy.

"The DLP Cinema(R) technology and stunning picture quality is ideal for bringing one of the year's most visually exciting films to the screen for the Los Angeles Film Festival," said Doug Darrow, brand and marketing manager, DLP Products. "DLP Cinema technology is a valuable tool for filmmakers in the festival circuit as digital cinema continues its adoption across the world."

"The LA Film Festival brings together an audience of avid fans and industry insiders who expect the best quality in films, including the way these films are presented to them," said Rich Raddon, festival director, Los Angeles Film Festival. "DLP technology presents movies with amazing clarity, TRANSFORMERS fans will be blown away."

For more information about DLP Cinema technology, or to find a movie theatre near you equipped with DLP Cinema projectors, please visit: www.dlpcinema.com.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 4,600 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 13 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

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Source: Texas Instruments

CONTACT: Kateri Gemperle of TI DLP Products, +1-214-567-3617,
Kateri@ti.com; or Eric Raymond of Rogers & Cowan, +1-310-854-8128,
eraymond@rogersandcowan.com, for Texas Instruments

Web site:

http://www.dlp.com/
http://www.ti.com/

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