a2a Group PLC Completes ESPN Classic Airtime Sales System Contract

a2a Group PLC Completes ESPN Classic Airtime Sales System Contract

LONDON, June 27/PRNewswire/ -- a2a Group Plc (Plus Markets - A2AO), is pleased to announce the
completion of a 12-month project to deliver a multi-territory airtime sales
hub for ESPN Classic, the premium channel for retro sports.

ESPN Classic runs multiple dedicated local language broadcast feeds
throughout Europe and challenged a2a to develop a vehicle to co-ordinate the
programming break patterns across each channel. By co-ordinating the break
patterns ESPN is able to synchronise the sale of airtime in each of these
markets. Employing its extensive experience in the broadcast market, a2a
analysed the workflow and has delivered a unique solution to ESPN Classic
that is not only robust but can link between most major sales networks and
broadcast systems.

a2a believes that this sales hub could benefit any broadcasting companies
who trade their airtime across Europe, and ultimately the world. This
pioneering system is the first of its kind and is an example of how a2a Group
Plc is leading new business practices developing in the digital TV markets.

a2a Group PLC was founded in 2001, focusing on Red Button and PRTS
consultancy. The company quickly won the opportunity to design, build and
manage channel management systems for the TV Travel Shop channels. From this
core the company has grown and developed the Cube TV interactive broadband
television platform. In early 2005 the company was backed by Tangent
Industries LLC to put it at the forefront of the exciting IPTV market. June
2007 has seen the company enter into a business combination with Pink Sheets
listed Petel Incorporated (PTEL.pk).

For more information on a2a Group PLC and CubeTV please visit: www.a2a.tv

For more information on ESPN Classic please visit: www.espnclassic.com

For more information on Petel Incorporated please visit: www.petel.co.uk

This document contains forward looking statements which are based on
expectations, estimates and projections derived from studies, industry
reports and consultations with industry professionals. Words such as
"anticipates" "expects" "intends" "plans" "believes" "seeks" "estimates" are
intended to identify such forward looking statements. These statements are
not guarantees or future performance and are subject to certain risks,
uncertainties and assumptions that are difficult to predict: therefore actual
results and outcomes may differ materially from what is expressed or
forecasted in any such forward looking statements.

Source: a2a Group PLC

Media Contact: Nik Ellwood , Tel: +44-845-0344-097, Email: enquiries@a2a.tv

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