Universal Music UK Selects Roo to Launch Online Video Package
Universal Music UK Selects Roo to Launch Online Video Package
LONDON, June 27/PRNewswire-FirstCall/ --
ROO Group (OTC Bulletin Board: RGRP), a global leader in online video
solutions for content providers, advertisers and websites, has been selected
by Universal Music UK to launch 130 online video players that will feature
exclusive Universal Music video content from its diverse roster of artists.
Under the deal, ROO will roll out its cutting-edge video players across
all of Universal Music UK's major sites, which includes its portfolio of
label sites such as Mercury Island, UCJ and Polydor Records, and a multitude
of artist sites that will all feature full-screen viewing capabilities.
The partnership will enable Universal Music UK to commercialise its
digital offering and launch new revenue channels through services such as
creative advertising solutions, the distribution and promotion of streamed
content, downloads and sponsorship opportunities.
As part of the agreement ROO will develop a raft of new online services
and capabilities for Universal Music UK to drive incremental revenue.
The TV portals will be powered by the ROO Video Exchange platform,
allowing Universal Music to manage its video content strategy in-house, while
also delivering full backend hosting, uploading, encoding and streaming of
video assets.
Tony Martin, senior vice president ROO Europe, comments: "Music labels
have constantly had to explore new revenue opportunities and business models
during the digital revolution, and the exploitation of video content online
is a key opportunity. ROO will help Universal Music to maximise its existing
content, and drive the development of new services that will position it as
an essential resource for its online community."
PJ Dulay, director of Digital Operations at Universal Music UK, adds:
"Video is central to our online strategy, as we have a wealth of video
assets, including not only artist music videos but exclusive performances,
acoustic sessions, interviews and collaborations. Finding a partner capable
of supporting our expansive catalogue and audience was our first challenge.
ROO's total video management package offers a reliable source of revenue, and
its creativity, shared vision and knowledge of our market is outstanding."
Notes to Editors
ROO press contacts:
Wendy McAuliffe / Lloyd Gofton
Liberate Media
Tel: +44-07900-886791
Email: wendy@liberatemedia.com / lloyd@liberatemedia.com
About ROO
ROO Group Inc. (OTC Bulletin Board: RGRP) through its 100% subsidiary ROO
Media Corporation, is the online video solutions company focused on meeting
the specific needs of large enterprise companies globally. The company's
proprietary platform, the ROO Video Exchange, simultaneously services
multiple video channels, audience segments and advertisers and, as such, has
become a leading platform in content aggregation, distribution and targeted
advertising. ROO's unique ability to offer a "many-to-many" service has
helped secure its position as the Internet broadcast company of choice for
companies seeking effective strategies for monetising online video.
http://www.roo.com
About Universal Music UK
Universal Music UK, is a division of Universal Music Group which is the
world's largest music company with wholly owned record operations or
licensees in 77 countries. Its businesses also include Universal Music
Publishing Group, one of the industry's largest global music publishing
operations. Universal Music Group consists of record labels Decca Label
Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records,
Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA
Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records,
Universal Music Latino, Universal Motown Records Group, Universal Records
South and Verve Music Group, as well as a multitude of record labels owned or
distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalogue of music in the
industry, which is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Universal Strategic Marketing (outside the
U.S.). Universal Music Group also includes eLabs, a new media and
technologies division, and Universal Music Mobile. Universal Music Group is a
unit of Vivendi, a global media and communications company.
Web site: http://www.roo.com
Source: ROO Group Inc.
Wendy McAuliffe, or Lloyd Gofton, +44-07900-886791, wendy@liberatemedia.com, or lloyd@liberatemedia.com, both for ROO Group Inc.
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