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International Entertainment News

Monday, May 21, 2007

Sirius Satellite Radio Exclusive National Radio Partner of Inaugural True Colors Tour

Sirius Satellite Radio Exclusive National Radio Partner of Inaugural True Colors Tour

OutQ, America's Gay Radio Station, Presents Exclusive National Radio Broadcast of Radio City Music Hall Tour Date and Airs Campaign-Related Interviews and Features

June 8 Launch of Historic Nationwide 16-City Concert Tour on Mission to Raise Awareness for Gay Rights

Powerful Lineup Includes Tour Founder Cyndi Lauper, Erasure, Debbie Harry, Rufus Wainwright, and More

NEW YORK, May 21 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) announced today that it will be the exclusive national radio partner of the first annual True Colors Tour, an historic nationwide concert tour conceived and organized by Cyndi Lauper in support of The Human Rights Campaign to raise public awareness about the issues facing the gay, lesbian, bisexual and transgender community. The tour launches June 8th.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

SIRIUS OutQ, America's first and only 24/7 national radio station exclusively for the Gay and Lesbian community, will broadcast a comprehensive on-air campaign beginning May 2007 to support the message and success of True Colors 2007. Beginning before the tour and continuing through its conclusion, OutQ's extensive True Colors coverage will include interviews and features with activists, organizers, artists, and community leaders working to protect the rights of the Gay community. In addition, SIRIUS OutQ will air the True Colors concert recorded from New York's Radio City Music Hall.

According to Lauper, "This tour was created to celebrate our differences by raising awareness for liberty, fairness and dignity for everyone - not just some of us. Our fans can come out to celebrate a great cause while also hearing some great music." Jeremy Coleman, SIRIUS Vice President, Talk and Entertainment Programming, added, "The True Colors Tour represents everything that SIRIUS OutQ has stood for since its inception. We are honored to work with Cyndi Lauper and the other talented musicians on this tour to share a vision of hope while also providing an exclusive, exciting, and entertaining experience for music fans all over the country and all over the world."

The True Colors Tour kicks off on June 8th at the MGM Grand in Las Vegas, and continues throughout Gay and Lesbian Pride month. It features a powerful lineup of musical acts and entertainers currently scheduled to include Cyndi Lauper, Erasure, Debbie Harry, Indigo Girls, Rufus Wainwright, The Dresden Dolls, The Gossip, The Misshapes and more. Each show is expected to feature five hours of nonstop music and many special guests.

***Please see list below for tour dates and venue details.

June 8 Las Vegas, NV MGM Grand Garden Arena
June 9 Salt Lake City, UT USANA Amphitheatre
June 10 Denver, CO Red Rocks Amphitheatre
June 12 Chicago, IL Auditorium Theatre
June 13 Columbia, OH Jerome Schottenstein Center
June 15 Atlantic City, NJ Borgata Hotel Casino & Spa
June 16 Boston, MA Bank of America Pavilion
June 17 Washington, DC Merriweather Post Pavilion
June 18 New York, NY Radio City Music Hall
June 19 Toronto, ON Molson Amphitheatre
June 21 Atlanta, GA Chastain Park Amphitheatre
June 23 Dallas, TX Smirnoff Music Center
June 24 Houston, TX Cynthia Woods Mitchell Pavilion
June 27 San Diego, CA SDSU Open Air Theatre
June 29 San Francisco, CA Greek Theatre
June 30 Los Angeles, CA Greek Theatre


Tickets and information about the tour will also be available at http://www.truecolorstour.com/

For more information on SIRIUS' True Colors coverage please visit http://www.sirius.com/truecolors.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR, NBA and NHL, and broadcasts live play-by- play games of the NFL, NBA and NHL, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 75 channels of talk, entertainment, sports, and 100% commercial free music.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.

P-SIRI

MEDIA CONTACT:

Hillary Schupf
SIRIUS
212.901.6739
hschupf@siriusradio.com

First Call Analyst:
FCMN Contact: sresendez@siriusradio.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: SIRIUS Satellite Radio

CONTACT: Hillary Schupf of SIRIUS, +1-212-901-6739,
hschupf@siriusradio.com

Web site: http://www.truecolorstour.com/
http://www.sirius.com/truecolors
http://www.sirius.com/


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