Nickelodeon and The Alliance for a Healthier Generation's Let's Just Play Go Healthy Challenge Episode Two Airs Sunday, May 27, 8:30 P.M. ET/PT

Nickelodeon and The Alliance for a Healthier Generation's Let's Just Play Go Healthy Challenge Episode Two Airs Sunday, May 27, 8:30 P.M. ET/PT

St. Louis Rams Running Back Steven Jackson Makes Special Appearance in Episode Two Airing Sunday, May 27, 8:30 p.m. ET/PT in All-New 'Workout Like a Pro' Segment

NEW YORK, May 14 /PRNewswire/ -- The next installment of the Let's Just Play Go Healthy Challenge airs Sunday, May 27 at 8:30 p.m. ET/PT on Nickelodeon. Through Nickelodeon's Let's Just Play Go Healthy Challenge, developed to fight childhood obesity, in partnership with The Alliance for a Healthier Generation, a joint initiative between the American Heart Association and the William J. Clinton Foundation, the network is helping kids change the outcome of their generation and measuring their pledges to adopt healthier lifestyles by offering plans for better diet and exercise.

More than 1 million total viewers (persons 2+) tuned into the first episode of the Let's Just Play Go Healthy Challenge, and the episode ranked as the number two video on TurboNick, Nickelodeon's broadband video player on Nick.com, for the month with 1.8 million streams. Over the past year, almost 250,000 kids have pledged to make their lives healthier and to participate in the Let's Just Play Go Healthy Challenge (via www.nick.com/letsjustplay).

In the next episode, St. Louis Rams Running Back Steven Jackson makes a special appearance in this month's "Workout Like a Pro" segment, and teaches kids how to strengthen their bodies with basic exercises like push-ups. As part of a new partnership between Nickelodeon and the NFL, each month's Let's Just Play Go Healthy Challenge episode will include a new "Workout Like a Pro" segment with an NFL athlete. These are also on Nick.com and iTunes. Last month's segment, featuring Ed Reed, generated 6,400 downloads on iTunes.

Challenger Kenderick Learns To Bike and Swim; April Climbs New Heights -- and Trees

The two Let's Just Play Go Healthy Challengers, Kenderick and April, have made great progress by making small, but significant changes in their lives. April is actively helping her classmates achieve healthier lifestyles by providing nutrition and fitness tips during her school's morning announcements. Through proper nutrition and a more active lifestyle, Kenderick has lost 20 lbs since beginning his challenge. He has developed a new found confidence that will help him tackle his overall goal of completing a triathlon.

Episode two follows the "bust a move" theme, and finds Kenderick deep in training for the Arkansas Invitational Kids Triathlon, and learning how to ride a bike and swim, both which he's never attempted. With a little help from 1996 Swimming Gold Medalist, John Hargis, Kenderick learns that even though some tasks may not be easy you are still a winner if you stick with it!

April begins training for volleyball tryouts. With a little help from a local elite high school team, she learns the importance of getting her body in elite shape and consults with her Coach, Lisa, on tips for healthy snack options for a get together with friends. Both challengers also head to the great outdoors, where they confront their fear of heights with mixed outcomes.

Month two's "Rotating Go Healthy Challenger" features kids from the Kamehameha School Jump Rope Team, in Honolulu, Hawaii. These kids set examples of how to make healthy exercise fun. They are participants in the American Heart Association's "Jump Rope for Heart" program. The June/July issue of Nickelodeon Magazine includes a profile of the Kamehameha Jump Rope Team, in which they share tips on how kids can pick up jump rope skills and the ways the sport has helped them to become healthier.

TurboNick, Nickelodeon's online broadband video service available on Nick.com, will debut personal footage from the role models personal video diaries after the on-air update on May 27. This streaming content of the kids will take a deeper look behind-the-scenes of their daily challenges and conquests.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Association partnered in May of 2005 to create a new generation of healthy Americans by addressing one of the nation's leading public health threats -- childhood obesity. The goal of the Alliance is to stop the nationwide increase in childhood obesity by 2010, and to empower kids nationwide to make healthy lifestyle choices. The Alliance positively affects the places that can make a difference to a child's health: homes, schools, restaurants, doctor's offices and communities. For more information on the Alliance for a Healthier Generation, please visit: http://www.healthiergeneration.org/.

About Nickelodeon

The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to model positive healthy behaviors, inspire kids to be leaders in making healthy choices, and measure their commitment to a healthy lifestyle.

Nickelodeon is currently in its fifth year of its award-winning pro-social initiative, "Let's Just Play." In November 2005, "Let's Just Play" entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. Nickelodeon is using its multimedia platforms and the "Let's Just Play" campaign, working with the Boys and Girls Clubs of America and other partners, to reach millions of young people across the country and spread the message of the movement to create a healthier generation.

Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. For approximately three years, Nickelodeon has awarded almost $2.5 million in grants and through its "Let's Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play. For more information on Nickelodeon and the Let's Just Play campaign, visit http://www.nick.com/letsjustplay.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both of Nickelodeon; or Ben Yarrow of William J. Clinton
Foundation, +1-212-348-0360; or Meredith Isola of American Heart Association,
+1-202-785-7925

Web site:

http://www.nick.com/
http://www.nick.com/letsjustplay
http://www.healthiergeneration.org/

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