Candie's Announces Exclusive Fashion Sponsorship With Superstar Fergie During Her First Solo Tour

Candie's Announces Exclusive Fashion Sponsorship With Superstar Fergie During Her First Solo Tour

NEW YORK, May 14 /PRNewswire-FirstCall/ -- Candie's announced today its exclusive fashion sponsorship with multi-platinum, 3x Grammy-winning artist, Fergie of her first solo tour. The superstar is also the junior brand's current spokesperson and appears in its television and print advertising campaigns. Fergie's Verizon VIP Tour has a 20-city schedule and tickets are exclusive to Candie's and Verizon Wireless give-aways, as no tickets will be sold for this tour.

Candie's will give away 200 tickets in each market through "Try 2 Win" events exclusively at Kohl's Department Stores. In each market, customers that try on Candie's apparel, shoes or accessories will receive a piece of bubble gum that will reveal if they are an instant winner of two tickets to the upcoming Fergie concert in their area. These two-hour "Try 2 Win" events will take place on Saturday and Sunday approximately two weeks prior to the concert in each market.

The Candie's commercial featuring Fergie will air at each stop and exclusive event footage will be uploaded to www.candies.com from each concert. Candie's will also host an exclusive fashion show every night, in which 8 pre- selected Fergie fans will become models on the main stage, styled by Fergie's tour stylist for a live fashion show prior to the concert.

As an additional opportunity to win tickets, Candie's and Kohl's will host a national sweepstakes for 10 friends to win a trip to the Fergie concert date in Los Angeles. The sweepstakes will be exclusively on www.kohls.com/candies. Winners will enjoy a three day, two night trip that includes $500 spending cash and a $500 Kohl's shopping spree.

Neil Cole, CEO of Iconix Brand Group, Inc. stated, "This was a great opportunity for Candie's and Kohl's to further extend its relationship with Fergie and bring this exciting event directly to Kohl's customers."

Julie Gardner, Kohl's executive vice president and chief marketing officer, said, "We're thrilled to offer our customers an exclusive opportunity to win free tickets to Fergie's first solo tour. The in-store Candie's events provide our juniors shoppers with another exciting 'Only at Kohl's' offering."

Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R), OCEAN PACIFIC(R), DANSKIN(R) and ROCA WEAR(R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

About Kohl's

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national and exclusive brand apparel, shoes, accessories, home and beauty products in an exciting shopping environment. Kohl's operates 834 stores in 46 states. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.

About Interscope Geffen A&M

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world's largest music company.

Contact:
Iconix Brand Group, Inc. Kohl's
Maria Dolgetta Jam Stewart
Director of Public Relations Public Relations Manager, Fashion
212.819.2084 262-703-7736
mdolgetta@iconixbrand.comJam.Stewart@kohls.com

FCMN Contact: ttaff@iconixbrand.com

Source: Iconix Brand Group, Inc.

CONTACT: Maria Dolgetta, Director of Public Relations, Iconix Brand
Group, Inc., +1-212-819-2084, mdolgetta@iconixbrand.com; or Jam Stewart,
Public Relations Manager, Fashion, Kohl's, +1-262-703-7736,
Jam.Stewart@kohls.com

Web site:

http://www.kohls.com/candies
http://www.candies.com/
http://www.kohls.com/
http://iconixbrand.com/

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