Knitting Factory Entertainment Revolutionizes Concert Ticket Buying: First U.S. Venues to Launch Ticketing-By-Text

Knitting Factory Entertainment Revolutionizes Concert Ticket Buying: First U.S. Venues to Launch Ticketing-By-Text

Ground-Breaking, On-the-Go Convenience to Benefit Concertgoers of Knitting Factory Venues in New York and Los Angeles

NEW YORK, May 30 /PRNewswire/ -- Knitting Factory Entertainment (KFE), the nation's most prolific presenter of emerging and established music, today announced the first time in America that consumers will have the opportunity to purchase concert tickets via SMS text messaging, directly from their mobile device. Ticketing-by-text makes it more convenient and cost-effective for fans to see some of the world's hottest up and coming bands live in concert at the renowned Knitting Factory venues in New York and Los Angeles. By simplifying the ticket-buying process, KFE is revolutionizing the concert experience for music fans.

The Knitting Factory's ticketing-by-text service is powered by the ShopText mobile commerce platform. With just a credit card, a text-enabled mobile phone and an email account, registration is simple. Whenever concertgoers see a Knitting Factory concert listing with a ShopText logo, they can purchase tickets directly from their mobile phone by simply texting the event's unique show code to the number 467467. After checking out, the concertgoer receives a secret PIN to confirm all future purchases with a text message. Alternatively, a concertgoer can first register and create a secure ShopText account via online at www.shoptext.com.

All transactions are completely secure.

"This is about convenience and on-demand access to our tickets," said Jared Hoffman, President and CEO of Knitting Factory Entertainment. "Our audiences are young, hip and extremely tech savvy. The device at the center of their busy lives is the cell phone - they are never without it. We are expecting tremendous consumer response to the combination of convenience and technology provided by our tickets-by-text platform."

Concertgoers can begin taking advantage of this service when KFE's ticket- by-text platform launches on Wednesday, May 30, 2007. KFE plans to expand the service to both its Boise and Spokane venues in the months ahead.

About Knitting Factory Entertainment

Knitting Factory Entertainment is America's most prolific presenter of new and emerging musical talent. With more than 5,000 live music performances each year at its multi-stage New York and Hollywood venues, this treasured New York cultural icon has been transformed into a leading national arbiter and filter of 'what's next' in the emerging music scene.

With a focus on the creation of a national platform with direct, demonstrable contact with the urban active demographic, the Knitting Factory is actively creating a next-generation music venue by developing a presence in the digital content space through unique media partnerships that harness KFE's power as an aggregator of exclusive live performance content.

The January 2006 acquisition of Bravo Entertainment, a leading regional concert promoter, has elevated the Knitting Factory organization into one of the nation's top independent concert and tour promoters with operations across 20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting Factory Entertainment expects to continue to expand its portfolio of venues by several new locations each year.

For more information, please visit www.knittingfactory.com.

About ShopText

ShopText is a mobile commerce and promotions company. ShopText's software platform transforms any advertisement into a point of sale opportunity. ShopText technology creates a secure, direct-to-consumer marketplace where consumers can shop, sample and save. ShopText works with any text-enabled phone, major credit card and debit card, wireless carrier and traditional and web-based advertisement. ShopText's clients and commerce participants include: Proctor & Gamble, ESPN Mobile Publishing, Dennis Publishing's Maxim and Stuff Magazines, CosmoGIRL!, Lucky, Vibe, Knitting Factory, Grey Gardens, Taylor Swift and Tim McGraw.

For more information, please visit www.shoptext.com.

First Call Analyst:
FCMN Contact:

Source: Knitting Factory Entertainment

CONTACT: David Goldman of MATTER, an Edelman Entertainment Company for
Knitting Factory Entertainment, +1-212-704-8217, or
David.Goldman@matterent.com

Web site:

http://www.knittingfactory.com/
http://www.shoptext.com/

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