Private Launches Its Content on VOD Service as Part of Triple-Play Offer in Europe's Leading IPTV Market

Private Launches Its Content on VOD Service as Part of Triple-Play Offer in Europe's Leading IPTV Market

BARCELONA, Spain, May 30 /PRNewswire-FirstCall/ -- Private Media Group Inc. (NASDAQ:PRVT) announced today the launch of its content for Video-on-Demand (VOD) on the IPTV platform Club Internet in France as part of the "Club Internet 3" Triple-Play offer.

Based on the MSTV platform, Club Internet 3 offers more than 150 TV channels and a library of 2,500 VOD/SVOD titles, including news, movies and documentaries. This innovative and user friendly service is HD and DTT ready and features: instant channel switching, catch-up-TV (first in France!), pause and rewind function of live transmissions, PVR and PVR Web (first in France!), picture-in-picture and one universal remote control for all TV equipment.

With this agreement Private takes another step forward in its aggressive strategy to have its content accessible to more than 90% of French IPTV subscribers before the end of 2007. The agreement provides access to hundreds of titles from Private's extensive proprietary movie library and includes both new releases as well as classic blockbuster titles.

Peter Cohen, COO of Private Media Group commented: "We are delighted with being able to feature our content on Club Internet's advanced MSTV platform, which is the first of its kind in France. This agreement with a leading telco is another strategic move for Private in the dynamic European IPTV/VOD market*. France, with its population of 62 million people, is the overwhelmingly dominant IPTV market in Europe and by adding the Club Internet agreement to our VOD/IPTV distribution we now cover approximately 50% of all IPTV subscribers in France." Cohen continued: "Over the next few weeks, we will increase our reach to 75% of the IPTV subscribers in France and before the end of the year we expect to cover more than 90% through consolidation taking place in the marketplace. In addition, the French market in general is expected to generate the bulk of the forecasted aggressive growth in the European IPTV market this year. Consequently we expect this development to have a very positive impact on our business going forward."

The Company is of the firm belief that IPTV in Europe will be the TV delivery platform of choice for the Pay-TV consumer. This is based on its superior functionality which provides added value, the convergence of telephony, Internet access and digital television into Triple-Play and the general perception among media research firms and industry leaders in the media and telecom sectors.

NOTES TO THE EDITOR

Footnote
* According to Global IPTV Forecasts made by MRG (Multimedia Research
Group, Inc.), the number of global IPTV subscribers is estimated to grow
from 8.0 million in 2006 to 63.6 million in 2011. Europe continues to be
the biggest market for IPTV, with France significantly leading the
growth projections through its principal telcos. The number of IPTV
subscribers in Europe is forecasted to grow from approximately 4 million
in 2006 to 27.5 million in 2011, a compound annual growth rate of
47 percent.

About Club Internet

Club Internet is one of the leading Internet service providers in France. Headed by Marie-Christine Levet, Club Internet founded in 1995, is a pioneer of the Internet in France, having launched the first flat-rate (telephone and access) Internet package in June 99, the first ADSL package in November 2000, the first broadband portal with the first ADSL TV service in 2002 and the first Wi-Fi package for the general public (free modem) in 2003. In the last November 2005, the company deployed the first network of the last generation full IP, and the first new generation offer based on MSTV system in Europe in June 2006. http://www.club-internet.fr/

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment products. Private distributes premium quality content globally via a wide range of platforms including; VOD/IPTV, wireless (+700 million handsets), broadband Internet, television broadcasting, DVDs and Magazines. Private Media Group owns the worldwide rights to its extensive archive of top-quality content, and also licenses its "Private" and "Silver Girls" trademarks internationally for a range of consumer products and services.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Gareth Davies
CUSTARD PR
gdavies@rainierpr.co.uk
Ph: +44 (0) 20 7494 6576
Cell ph: +44 (0) 7980 820994

First Call Analyst:
FCMN Contact:

Source: Private Media Group

CONTACT: Gareth Davies of CUSTARD PR, +44 (0) 20 7494 6576, cell,
+44 (0) 7980 820994, gdavies@rainierpr.co.uk, for Private Media Group

Web site:

http://www.prvt.com/
http://www.club-internet.fr/

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