CBS Partners With Leading Community Sites and Social Application Providers to Add New Layer of Interactivity to the CBS Audience Network

CBS Partners With Leading Community Sites and Social Application Providers to Add New Layer of Interactivity to the CBS Audience Network

Agreements Empower Users to Embed CBS Clips into Their Profiles, Websites, Blogs, Wikis, Widgets and Community Pages

New Partners Signed with Automattic, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial

Expanded Deals Signed With Existing Network Partners Including AOL, Brightcove, Netvibes and Veoh

NEW YORK, May 24 /PRNewswire-FirstCall/ -- CBS Interactive announced today that it is partnering with leading community-building websites and social application providers to add greater user functionality to the CBS Audience Network. Today's announcement includes deals with new companies as well as expanded relationships with existing CBS Audience Network partners. Through these online properties and social application providers, users can easily incorporate CBS clips into their profiles, websites, blogs, widgets, wikis, and community pages. This enables them to discover and personalize CBS content and to use it to communicate with others. At the same time, CBS gains promotional value online while learning about its audience.

"Today, we are taking the CBS Audience Network directly to the user," said Quincy Smith, President, CBS Interactive. "In launching the CBS Audience Network we solidified our position as the most widely distributed professional content provider on the Web thanks to our great video distribution partners. We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way. We are delighted to have so many quality partners -- established and start ups -- helping to bring CBS content to the online community."

The online partners that currently make up the syndication side of the CBS Audience Network, as announced last month, include AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. CBS also has distribution deals with Amazon, Apple and Yahoo, among others.

New online partners adding increased functionality to CBS Audience Network include:

-- Automattic - Automattic's flagship product is WordPress, the highly
popular blogging software used by millions of the best bloggers and top
media publishers: www.wordpress.com/notable-users. Automattic also
operates Akismet, the leading anti-spam service for blogs, social
networks, forums and wikis.

-- Clearspring - Clearspring is the leading provider of cross-platform
widget services. They make it easy to use content and services from
across the Internet to weave personalized experiences. With their
flagship service, digital content and service providers can easily
package, distribute, and analyze the performance of widgets via a
single platform.

-- DAVE Networks - DAVE Networks, Inc. is the first provider of an
integrated video distribution and social community platform designed to
ignite brands. Boasting a robust set of software features, DAVE
empowers brands to build digital ecosystems through interactive video
social community portals that function as a public hub where customers,
fans, and users can develop dynamic personalized profiles, upload and
share content, blog/video blog, comment on message boards, and much
more.

-- Goowy Media - Goowy develops innovative online products and services
including yourminis, a widget platform that simplifies widget
development, syndication and measurement for content owners and 3rd
party developers. In addition, yourminis.com offers a destination
gallery that allows consumers to discover Widgets for your Blog,
website, personalized startpage, or desktop.

-- meebo - meebo is a website for instant messaging (IM) that lets you IM
from any computer and access all of your existing buddies in one place.
meebo recently announced 'meebo rooms,' places where users can chat and
view media live with their friends. meebo is based in Mountain View,
CA, and is funded by Sequoia Capital and Draper Fisher Jurvetson (DFJ).

-- MeeVee - MeeVee Inc. is the leader in helping consumers indulge in and
discover TV and video based on their interests. Through its patented
technologies, MeeVee is the first service to integrate traditional TV
listings, online video, and TV news and gossip from hundreds of
sources.

-- MuseStorm - MuseStorm's flagship service, the MuseStorm Content
Syndication Platform (CSP), is an end-to-end professional solution for
publishers. It provides an authoring environment, syndication to
multiple distribution channels (Web, Desktop, IM and Mobile), analytics
and monetization.

-- Ning - Ning is a platform that allows anyone to create their own social
network about anything. The free service allows anyone with an idea
for a social network to choose a combination of features (videos,
blogs, photos, forums, etc.) from an ever-growing list of options and
customize their social network in any way they want to.

-- RockYou! - RockYou! is the leading provider of widgets on the web. The
company serves over 150M widgets viewed per day to over 200 countries
on social networks like MySpace, Facebook, Friendster, and Bebo.
RockYou! widgets include photo slideshows, glitter text and voicemail
accessories that are simple to use and enable people to frequently
refresh their online style. RockYou!'s widgets enable advertisers to
connect to an established online community that embraces viral user
generated content and is one of the first sites to offer revenue
sharing opportunities for partners.

-- Slide - Slide, the largest online personal media network in the world,
helps people express themselves and tell emotionally engaging stories
through personalized photos and videos created on Slide.com and viewed
anywhere on the web or desktop. Slide's web applications are viewed by
tens of millions of people every day.

-- VideoEgg - VideoEgg is the leading video solution for online
communities, supported by the largest video ad network - The
Eggnetwork. The network is currently comprised of more than 70 online
communities including ten of the top 20 social networks in the world. A
video advertising innovator, VideoEgg was the first to introduce
interactive advertising overlays onto video, an approach that has been
widely adopted by the industry.

-- Voxant - Voxant, the Viral Syndication Network (VSN), syndicates news
and advertising to thousands of Web sites and blogs that make up the
"long tail" of the Web through VSN's online site, TheNewsRoom(TM)
(www.thenewsroom.com). Using its unique viral mashing(TM) technology
and a true viral distribution model, VSN distributes news from more
than 175 credible, licensed content sources. All content is free and
supported by advertising, which provides revenue to sites and blogs
that publish the content.

-- vSocial - vSocial, powered by vCONNECT, is a social networking for
video platform that enables content owners, site operators and online
marketing organizations to custom brand, target, virally distribute and
monetize their message via video.

Following the announcement of the Network last month, CBS content is now available on select partner websites and over the coming months more content will be added leading up to the official launch of the Network. As previously announced, CBS content is advertiser supported and free to the consumer. All content will be available domestically with select clips and full-length sports programming distributed worldwide.

CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.

First Call Analyst:
FCMN Contact: KJorgensen@cbs.com

Source: CBS Corporation

CONTACT: Dana McClintock, dlmcclintock@CBS.com, +1-212-975-1077, or
Chris Ender, cender@tvc.cbs.com, +1-323-575-2021, or Shannon Jacobs,
sljacobs@cbs.com, +1-212-975-3161, all of CBS; Anne Bentley, AOL,
Anne.Bentley@corp.aol.com, +1-703-265-2825; Laura Evenson, Brightcove,
levenson@sutherlandgold.com, +1-415-848-7171; Sara Parker, Clearspring,
sara.parker@edelman.com, +1-202-350-6651; Elina Heng, DAVE Networks,
elina@terpin.com, +1-310-821-6100 x108; Alex Bard, Goowy Media,
alex@goowy.com, +1-619-838-1100; Michaela Wilkinson, meebo/Three-Forty
Communications, michaela@three-forty.com, +1-415-233-4075; Neil Kjeldsen,
MeeVee, Inc., neil@meevee.com, +1-650-579-6652; Ori Soen, MuseStorm,
oris@musestorm.com, +1-415-762-1578; Vincent Chang, Netvibes,
vincent@antennagroup.com, +1-415-977-1911; Brooke Hammerling, Ning/Brew Media
Relations, brooke@brewpr.com, +1-212-677-4835; Vanessa Camones,
RockYou!/Three-Forty Communications, Vanessa@three-forty.com, +1-415-367-4102;
Tammy H. Nam, Slide, Inc., tammy@slide.com, +1-415-425-9142;
Jackie Cavanagh, Veoh/DAN KLORES COMMUNICATIONS,
Jacqueline_Cavanagh@dkcnews.com, +1-212-981-5105; Karen Hopp, Videoegg/Connors
Communications, khopp@connors.com, +1-212-798-1443; Kerri Glover, Voxant,
kglover@voxant.com, +1-703-931-1774; Brittany Roth, vSocial, Inc.,
broth@sspr.com, +1-847-415-9307

Web site:

http://www.cbscorporation.com/

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