Carolyn Everson Named Executive Vice President, Strategy and Operations, U.S. Ad Sales, for MTV Networks

Carolyn Everson Named Executive Vice President, Strategy and Operations, U.S. Ad Sales, for MTV Networks

NEW YORK, May 24 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), has promoted Carolyn Everson to Executive Vice President, Strategy and Operations, U.S. Ad Sales. In her new role, Carolyn will oversee strategic planning, operations and finance for MTVN's U.S. Ad Sales department. Everson will continue to be based in New York and report to Hank Close, President, U.S. Ad Sales, MTVN. Everson formerly was Senior Vice President, Ad Sales Strategy and Business Development, MTVN.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070524/NYTH078)

"Innovation and client focus are our chief priorities in today's marketplace, and our ad sales organization must be nimble and efficient enough to advance both," said Close. "Carolyn has a deep understanding of our business and our brands, and I'm thrilled that she's taking on a bigger role in driving our continued success."

Everson now will oversee MTVN's domestic ad sales strategy, business development and commercial operations. Everson will also help shape MTVN U.S. Ad Sales' organizational design, plan and implement talent recruitment initiatives, and select technologies and solutions that allow MTVN to better serve its marketing partners. In addition, the finance arm of MTVN U.S. Ad Sales will report to Everson and Colette Chestnut, Executive Vice President and Chief Financial Officer, MTVN.

In her earlier role as SVP, Ad Sales Strategy and Business Development for MTVN, Everson led strategic planning and evaluation of deals for emerging new advertising opportunities for the ad sales organization across MTVN's multiplatform portfolio of well-renown brands. Prior to that, Everson served as Vice President of MTV, MTV2, and mtvU for MTV Digital Ad Sales, a role in which she held dual responsibility for overseeing mtvU's national ad sales team, as well as the New York-based sales team for MTV, MTV2 and MTV. Under her guidance, mtvU tripled its ad sales business to take its place among Viacom's fastest growing businesses. Everson joined MTV Networks in 2003 as Director, mtvU Ad Sales.

Before joining MTVN, Everson worked at Primedia Inc., where she was vice president and general manager of several digital businesses, including Seventeen.com and ModernBride.com. Everson has also held new business development positions at brands including Zagat Survey and Walt Disney Imagineering. Everson holds an M.B.A. from Harvard Business School, and a B.A. in Liberal Arts and Communication from Villanova University.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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Source: MTV Networks

CONTACT: Mark Jafar of MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com

Web site:

http://www.mtv.com/

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