New Advertising Campaign Illustrates the Daily Connection Readers Have With Hoy

New Advertising Campaign Illustrates the Daily Connection Readers Have With Hoy

CHICAGO, April 25 /PRNewswire/ -- Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, announced the launch of its new advertising campaign targeting readers and advertisers. The campaign tagline, "Pagina a pagina, Hoy es parte de mi," or "Page by page, Hoy is part of me," reinforces the emotional and cultural connection Hoy has with the Spanish-language reader.

The campaign extends across print, broadcast, out-of-home and online media and includes four television spots in both English and Spanish. These spots focus on how Hoy Newspaper is essential on the readers' daily lives, such as "the wife" who uses shopping supplement Fin de Semana to plan her family's weekend shopping or a grandson who reads Hoy to follow futbol and share stories with his grandmother. The commercials will appear on local broadcast stations in Chicago and Los Angeles including sister stations CLTV and KTLA in English and Telemundo and Azteca American in Spanish. Hoy will unveil this campaign at the semiannual conference of the Association of Hispanic Advertising Agencies, which will be held April 25-27 in Chicago.

"This campaign accentuates Hoy's relevance to the Latino community. Our content is culturally attuned to our readers, and we are proud to be a part of their daily lives," said Julian Posada, general manager/Hoy Chicago. "We want to show advertisers how our unique relationship with our readers and our reach of the Hispanic market is. The delivery of the spots expressing the emotional connection Hoy readers have with the paper is a key message for our advertisers," added Javier Aldape, general manager/editor of Hoy Los Angeles.

View two versions of the commercials at

http://multimedia.tribune.com/mpg/hoy/husband.wmv

and http://multimedia.tribune.com/mpg/hoy/thefan.wmv.

About Hoy

Hoy is the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago. Hoy has average weekday circulation of 185,245, and daily readership over 536,000. Including Hoy's weekend publication Hoy Fin de Semana, Hoy publications have a gross weekly distribution of nearly 1.6 million copies. Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. Visit http://www.hoyinternet.com/ or call (312) 527-8400 for more information.

First Call Analyst:
FCMN Contact:

Source: Hoy

CONTACT: Marco Lopez of Hoy, +1-312-527-8456, mxlopez@tribune.com

Web site:

http://www.hoyinternet.com/

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