BabyTV.com Adds Award-Winning Real Savvy Moms Programming With New Content Partnership

BabyTV.com Adds Award-Winning Real Savvy Moms Programming With New Content Partnership

BabyTV.com continues to expand its diverse programming mix for parents and parents-to-be

JUPITER, Fla., April 24 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH), a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced that the company has entered into a content partnership to broadcast award-winning Real Savvy Moms(TM) segments on BabyTV.com.

The partnership will allow BabyTV.com to offer 31 half hour episodes of the weekly PBS show as part of its diverse video lineup on the fast-growing site for parents and parents-to-be. Hosting the Real Savvy Moms series are three young mothers who have been through the trials and tribulations of early parenting, who share their own personal stories as they introduce BabyTV.com viewers to experienced moms and experts for each topic. Topics included in this deal cover a wide range of subjects from prenatal yoga, prenatal massage and shower gift ideas to postnatal bonding, executive moms and postpartum depression.

"We are excited to enter into a new content partnership with Real Savvy Moms that provides BabyTV.com viewers with additional real life experiences that inform, enrich and entertain," said John Textor, chairman and CEO of BabyUniverse, Inc. "The addition of the award-winning Real Savvy Moms programming to BabyTV.com is part of our continuing work to build-out top-tier parent-specific programming on the site, and we look forward to feedback from viewers on our updated programming mix."

"As we continue in our quest to identify and address the issues and concerns raised by moms, BabyTV.com brings us a highly interactive way to reach additional parents and parents-to-be and provide information that can help them through the ins and outs of parenting," said Kate Rolston, president and CEO of Morphogenix, creator of the Real Savvy Moms brand. "As we look for new and exciting ways to expand into more homes, BabyTV.com provides a robust broadcasting platform and strong community for our programming."

Launched in December 2006, BabyTV.com brings a rich user experience with high quality video content and interactive functionality for parents, parents- to-be, and caregivers. BabyTV.com offers an extensive catalog of original, syndicated and user-produced television programming targeted to new and expectant parents from recognized experts throughout the industry.

Viewers can tune into the 24/7 linear schedule of programming and video- on-demand (VOD) library filled with entertaining and informative videos from content partners Oxygen Media, Harper Collins, The HealthCentral Network and Alpha Mom. Viewers can also share self-produced videos through the MyBabyTV section of the site and easily use interactive functionality to express their opinions about BabyTV content by providing feedback on specific videos, participate in polls, and post original comments in video forums. BabyTV also offers a library of text-based articles written by industry experts that are available to users of the site.

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as

www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and www.BabyTV.com.

About Real Savvy Moms(TM)

Real Savvy Moms(TM) is "the voice of mothers today". Created by mothers for mothers, Real Savvy Moms(TM) is a real-time support system for mothers to get reliable information, share their stories and ideas, and know that they are not alone in their struggles. With a nationally syndicated television series - "Real Moms, Real Stories, Real Savvy(TM)," interactive websites, live events, and educational tools, Real Savvy Moms(TM) is the multimedia answer for today's moms. For more information on how to be a Real Savvy Mom, visit www.realsavvymoms.com

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission. In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

FCMN Contact: jteaford@babyuniverse.com

Source: BabyUniverse, Inc.

CONTACT: media, Jim Hughes of Fleishman-Hillard, +1-213-489-8221,
jim.hughes@fleishman.com; or investors, John Baldissera of BPC Financial
Marketing, +1-800-368-1217, both for BabyUniverse, Inc.

Web site:

http://www.babytv.com/
http://www.realsavvymoms.com/
http://www.babyuniverse.com/

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